Newly vs Shelfy.io
Newly vs Shelfy.io, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Newly is on 42/100 and Shelfy.io on 50/100.
Where each one leads
Newly
- agent readiness: 50/100 against 21/100
- domain rating: 52/100 against 3/100
- LinkedIn following: 2,638 against 1,057
Shelfy.io
- our overall score: 50/100 against 42/100
- funding raised: $15.0M against $2.0M
At a glance
| Measure | Newly | Shelfy.io |
|---|---|---|
| What it is | Build, iterate, and launch fully functional, compliant mobile applications without coding. | A white-label mobile commerce platform for retailers to build native iOS and Android apps with a patented shelf-based interface. |
| Category | Agentic AI, AI Agent, No Code, Low Code | Retail, Platform, E-commerce, RetailTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2022 | 2015 |
| Headquarters | Stockholm, Sweden | Ramat Gan, Israel |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Newly | Shelfy.io |
|---|---|---|
| Employees | Not published | 11 |
| Headcount growthLast 12 months | Not published | -11.0% |
| Total funding | $2.0M | $15.0M |
| Latest round | Unknown | Series A |
| LinkedIn followers | 2,638 | 1,057 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Newly | Shelfy.io |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 42/100 | 50/100 |
| Traction | 32/100 | 47/100 |
| Team | 30/100 | 30/100 |
| Search visibility | 46/100 | 28/100 |
| Quality | 48/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 52/100 | 3/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Newly | Shelfy.io |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Cloudflare | Not detected |
| Frameworks | Next.js, Tailwind CSS | Not detected |
Newly vs Shelfy.io: common questions
Which is better, Newly or Shelfy.io?
On our 0-100 score Shelfy.io rates higher (50/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Newly and Shelfy.io compare on the numbers?
Newly leads on agent readiness (50/100 against 21/100), domain rating (52/100 against 3/100), LinkedIn following (2,638 against 1,057). Shelfy.io leads on our overall score (50/100 against 42/100), funding raised ($15.0M against $2.0M).
Read the full Newly review and pricing or the Shelfy.io review and pricing. You can also browse other Newly alternatives we track.

