New Era Cap vs Placer.ai
New Era Cap vs Placer.ai, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: New Era Cap is on 63/100 and Placer.ai on 76/100.
Where each one leads
New Era Cap
- headcount: 3,553 against 634
- funding raised: $1.5B against $241M
- LinkedIn following: 95,818 against 49,119
Placer.ai
- our overall score: 76/100 against 63/100
- agent readiness: 46/100 against 30/100
At a glance
| Measure | New Era Cap | Placer.ai |
|---|---|---|
| What it is | Global lifestyle brand specializing in authentic sports heritage headwear and apparel. | Placer.ai is a location analytics platform that provides foot traffic data and consumer behavior insights for retailers, commercial real estate, and other businesses. |
| Category | Retail, Apparel and Fashion, Retail Apparel and Fashion, Headwear | Retail, GPS, Location Intelligence, Government |
| Sells toBusiness model | B2C | B2B |
| Offering | Apparel | Software |
| Founded | 1920 | 2014 |
| Headquarters | Buffalo, United States | Los Altos, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | New Era Cap | Placer.ai |
|---|---|---|
| Employees | 3,553 | 634 |
| Headcount growthLast 12 months | Not published | +1.8% |
| Total funding | $1.5B | $241M |
| Latest round | Debt Financing | Series D |
| Valuation | Not published | $1.4B |
| LinkedIn followers | 95,818 | 49,119 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | New Era Cap | Placer.ai |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 76/100 |
| Traction | 60/100 | 60/100 |
| Team | 40/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 38/100 | 66/100 |
| Quality | 78/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (30/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | New Era Cap | Placer.ai |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Webflow |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager | Google Tag Manager |
| Support stack | Not detected | HubSpot |
New Era Cap vs Placer.ai: common questions
Which is better, New Era Cap or Placer.ai?
On our 0-100 score Placer.ai rates higher (76/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do New Era Cap and Placer.ai compare on the numbers?
New Era Cap leads on headcount (3,553 against 634), funding raised ($1.5B against $241M), LinkedIn following (95,818 against 49,119). Placer.ai leads on our overall score (76/100 against 63/100), agent readiness (46/100 against 30/100).
Read the full New Era Cap review and pricing or the Placer.ai review and pricing. You can also browse other New Era Cap alternatives we track.

