NerdWallet vs SmartAsset
NerdWallet vs SmartAsset, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: NerdWallet is on 55/100 and SmartAsset on 53/100.
Where each one leads
NerdWallet
Leads on none of the measures we hold for both companies.
SmartAsset
- agent readiness: 44/100 against 37/100
At a glance
| Measure | NerdWallet | SmartAsset |
|---|---|---|
| What it is | NerdWallet is a personal finance company providing tools and advice to help consumers make smart financial decisions. | Personal finance platform providing tools and data to help consumers make smarter financial decisions. |
| Category | Fintech, Personal Finance, Consumer App, Marketplace | Fintech, Personal Finance, Financial Planning, Consumer App |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2009 | 2012 |
| Headquarters | San Francisco, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | NerdWallet | SmartAsset |
|---|---|---|
| Employees | Not published | 276 |
| Total funding | $64.0M | Not published |
| Latest round | Series A | Not published |
| Valuation | $500M | Not published |
| LinkedIn followers | Not published | 15,190 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | NerdWallet | SmartAsset |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 53/100 |
| Traction | 39/100 | 55/100 |
| Team | 70/100 | 60/100 |
| Community | Not published | 15/100 |
| Search visibility | 9/100 | 22/100 |
| Quality | 68/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | NerdWallet | SmartAsset |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Cloudflare | CloudFront |
| Frameworks | Astro, Tailwind CSS | Next.js, Jquery |
| Payments | Apple PAY | Not detected |
NerdWallet vs SmartAsset: common questions
Which is better, NerdWallet or SmartAsset?
On our 0-100 score NerdWallet rates higher (55/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do NerdWallet and SmartAsset compare on the numbers?
SmartAsset leads on agent readiness (44/100 against 37/100).
Read the full NerdWallet review and pricing or the SmartAsset review and pricing. You can also browse other NerdWallet alternatives we track.