Neo Financial vs StoneCo
Neo Financial vs StoneCo, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Neo Financial is on 62/100 and StoneCo on 67/100.
Where each one leads
Neo Financial
- agent readiness: 36/100 against 21/100
- domain rating: 71/100 against 53/100
StoneCo
- our overall score: 67/100 against 62/100
- headcount: 13,867 against 1,149
- LinkedIn following: 2,482,372 against 117,622
At a glance
| Measure | Neo Financial | StoneCo |
|---|---|---|
| What it is | A Canadian FinTech company offering spending, savings, and rewards programs through a digital platform. | Brazilian fintech providing integrated financial and software solutions for merchants of all sizes. |
| Category | Fintech, Neobank, Digital Payments, Rewards Programs | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Platform |
| Founded | 2019 | 2012 |
| Headquarters | Calgary, Canada | São Paulo, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | Neo Financial | StoneCo |
|---|---|---|
| Employees | 1,149 | 13,867 |
| Headcount growthLast 12 months | Not published | +3.3% |
| Total funding | Not published | $1.5B |
| Latest round | Not published | IPO |
| LinkedIn followers | 117,622 | 2,482,372 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Neo Financial | StoneCo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 67/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 60/100 |
| Community | 15/100 | 8/100 |
| Search visibility | 42/100 | 35/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 71/100 | 53/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Neo Financial | StoneCo |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Vercel | Not detected |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Amplitude | Not detected |
| Support stack | Intercom | Not detected |
What users say
| Measure | Neo Financial | StoneCo |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 3 negative across 4 threads |
“StoneCo is a fairly dope SA fintech company with quality financials yet rapidly increasing short interest. The dumb fucks who think they can chip away at this little gem deserve to be eaten alive by the intrepid marketeers going in on share”r/wallstreetbets
Neo Financial vs StoneCo: common questions
Which is better, Neo Financial or StoneCo?
On our 0-100 score StoneCo rates higher (67/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Neo Financial and StoneCo compare on the numbers?
Neo Financial leads on agent readiness (36/100 against 21/100), domain rating (71/100 against 53/100). StoneCo leads on our overall score (67/100 against 62/100), headcount (13,867 against 1,149), LinkedIn following (2,482,372 against 117,622).
What do real users say about Neo Financial and StoneCo?
StoneCo: 1 positive and 3 negative mentions across 4 Reddit threads we track, mostly in r/wallstreetbets.
Read the full Neo Financial review and pricing or the StoneCo review and pricing. You can also browse other Neo Financial alternatives we track.