MobileAction vs Tapjoy
MobileAction vs Tapjoy, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: MobileAction is on 57/100 and Tapjoy on 57/100.
Where each one leads
MobileAction
- LinkedIn following: 65,223 against 304
Tapjoy
- domain rating: 91/100 against 66/100
- headcount: 7,129 against 109
- funding raised: $60.0M against $3.8M
At a glance
| Measure | MobileAction | Tapjoy |
|---|---|---|
| What it is | AI-powered app store marketing platform for app and game growth. | A mobile advertising and app monetization platform driving engagement and revenue for publishers and brands. |
| Category | App Store Optimization, ASO, AdTech, MarTech | Mobile Advertising, App Monetization, Performance Marketing, AdTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | platform | Platform |
| Founded | 2013 | 2007 |
| Headquarters | Seoul, South Korea | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | MobileAction | Tapjoy |
|---|---|---|
| Employees | 109 | 7,129 |
| Headcount growthLast 12 months | -14.3% | Not published |
| Total funding | $3.8M | $60.0M |
| Latest round | Seed | Series D |
| LinkedIn followers | 65,223 | 304 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | MobileAction | Tapjoy |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 57/100 |
| Traction | 53/100 | 59/100 |
| Team | 30/100 | 90/100 |
| Community | 8/100 | Not published |
| Search visibility | 39/100 | 30/100 |
| Quality | 68/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 66/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | MobileAction | Tapjoy |
|---|---|---|
| Hosting | Not detected | Azure |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Ghost |
| Frameworks | Jquery | Next.js, Tailwind CSS, Bootstrap |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
MobileAction vs Tapjoy: common questions
Which is better, MobileAction or Tapjoy?
Both score the same on our 0-100 rating, so the choice comes down to the 20 data points in the tables above rather than overall company strength.
How do MobileAction and Tapjoy compare on the numbers?
MobileAction leads on LinkedIn following (65,223 against 304). Tapjoy leads on domain rating (91/100 against 66/100), headcount (7,129 against 109), funding raised ($60.0M against $3.8M).
Read the full MobileAction review and pricing or the Tapjoy review and pricing. You can also browse other MobileAction alternatives we track.