MNTN vs The Trade Desk
MNTN vs The Trade Desk, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: MNTN is on 52/100 and The Trade Desk on 75/100.
Where each one leads
MNTN
Leads on none of the measures we hold for both companies.
The Trade Desk
- our overall score: 75/100 against 52/100
- agent readiness: 53/100 against 45/100
- headcount: 4,732 against 200
- funding raised: $526M against $65.0M
At a glance
| Measure | MNTN | The Trade Desk |
|---|---|---|
| What it is | MNTN is a connected TV advertising platform. | A technology company providing a self-service platform for advertisers to buy and manage digital advertising. |
| Category | Advertising, Marketing, Connected TV, AdTech | Connected TV (CTV), AdTech, Enterprise Software, Data-Driven Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2015 | 2009 |
| Headquarters | Los Angeles, USA | Ventura, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | MNTN | The Trade Desk |
|---|---|---|
| Employees | 200 | 4,732 |
| Headcount growthLast 12 months | Not published | +1.3% |
| Total funding | $65.0M | $526M |
| Latest round | Series B | IPO |
| Valuation | $1.1B | $1.1B |
| LinkedIn followers | Not published | 259,477 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | MNTN | The Trade Desk |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 52/100 | 75/100 |
| Traction | 59/100 | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 15/100 | 45/100 |
| Quality | 68/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | MNTN | The Trade Desk |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Tailwind CSS, Bootstrap | Alpinejs, Tailwind CSS |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | Intercom | Not detected |
What users say
| Measure | MNTN | The Trade Desk |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 1 negative across 6 threads | Not published |
“Some time ago, I stumbled upon MNTN, a beaten down stock with under $1bn market cap, then trading at $8.5. It is a company helping small businesses advertise themselves on CTV as easy as in Meta. Since then to stock price has risen to $10.7”r/ValueInvesting
MNTN vs The Trade Desk: common questions
Which is better, MNTN or The Trade Desk?
On our 0-100 score The Trade Desk rates higher (75/100 against 52/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do MNTN and The Trade Desk compare on the numbers?
The Trade Desk leads on our overall score (75/100 against 52/100), agent readiness (53/100 against 45/100), headcount (4,732 against 200), funding raised ($526M against $65.0M).
What do real users say about MNTN and The Trade Desk?
MNTN: 2 positive and 1 negative mentions across 6 Reddit threads we track, mostly in r/ValueInvesting.
Read the full MNTN review and pricing or the The Trade Desk review and pricing. You can also browse other MNTN alternatives we track.