MNTN vs Smartly.io
MNTN vs Smartly.io, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: MNTN is on 52/100 and Smartly.io on 71/100.
Where each one leads
MNTN
- agent readiness: 45/100 against 36/100
Smartly.io
- our overall score: 71/100 against 52/100
- headcount: 974 against 200
At a glance
| Measure | MNTN | Smartly.io |
|---|---|---|
| What it is | MNTN is a connected TV advertising platform. | Automates creative production and ad buying for social media advertising. |
| Category | Advertising, Marketing, Connected TV, AdTech | AdTech, MarTech, Automation Platform, Social Media Advertising |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2015 | 2013 |
| Headquarters | Los Angeles, USA | Helsinki, Finland |
| Status | Active | Active |
Size, funding and growth
| Measure | MNTN | Smartly.io |
|---|---|---|
| Employees | 200 | 974 |
| Total funding | $65.0M | Not published |
| Latest round | Series B | Not published |
| Valuation | $1.1B | Not published |
| LinkedIn followers | Not published | 55,879 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | MNTN | Smartly.io |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 52/100 | 71/100 |
| Traction | 59/100 | Not published |
| Search visibility | 15/100 | Not published |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | MNTN | Smartly.io |
|---|---|---|
| Hosting | Not detected | Hetzner |
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Webflow |
| Frameworks | Jquery, Tailwind CSS, Bootstrap | Not detected |
| Analytics | Google Tag Manager | Hotjar |
| Support stack | Intercom | Not detected |
What users say
| Measure | MNTN | Smartly.io |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 1 negative across 6 threads | Not published |
“Some time ago, I stumbled upon MNTN, a beaten down stock with under $1bn market cap, then trading at $8.5. It is a company helping small businesses advertise themselves on CTV as easy as in Meta. Since then to stock price has risen to $10.7”r/ValueInvesting
MNTN vs Smartly.io: common questions
Which is better, MNTN or Smartly.io?
On our 0-100 score Smartly.io rates higher (71/100 against 52/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do MNTN and Smartly.io compare on the numbers?
MNTN leads on agent readiness (45/100 against 36/100). Smartly.io leads on our overall score (71/100 against 52/100), headcount (974 against 200).
What do real users say about MNTN and Smartly.io?
MNTN: 2 positive and 1 negative mentions across 6 Reddit threads we track, mostly in r/ValueInvesting.
Read the full MNTN review and pricing or the Smartly.io review and pricing. You can also browse other MNTN alternatives we track.