Miro vs Sparkles
Miro vs Sparkles, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Miro is on 65/100 and Sparkles on 34/100.
Where each one leads
Miro
- our overall score: 65/100 against 34/100
- domain rating: 90/100 against 26/100
- headcount: 1,500 against 1
Sparkles
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Miro | Sparkles |
|---|---|---|
| What it is | The online collaborative whiteboard platform for distributed teams. | Make everyone on your team an engineer |
| Category | Collaboration, SaaS, Productivity, Remote Work | Developer Tools, Productivity |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2011 | 2025 |
| Headquarters | San Francisco, USA | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Miro | Sparkles |
|---|---|---|
| Employees | 1,500 | 1 |
| Total funding | $1.1M | Not published |
| Latest round | Pre-Seed | Not published |
| Valuation | $1.1B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Miro | Sparkles |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 65/100 | 34/100 |
| Traction | 50/100 | 3/100 |
| Team | 40/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 11/100 | 13/100 |
| Quality | 86/100 | 40/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 26/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Miro | Sparkles |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | Framer | Not detected |
| Frameworks | Not detected | Sveltekit, Svelte, Tailwind CSS |
| Analytics | Segment | PostHog |
| Support stack | Zendesk | Not detected |
Miro vs Sparkles: common questions
Which is better, Miro or Sparkles?
On our 0-100 score Miro rates higher (65/100 against 34/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Miro and Sparkles compare on the numbers?
Miro leads on our overall score (65/100 against 34/100), domain rating (90/100 against 26/100), headcount (1,500 against 1).
Read the full Miro review and pricing or the Sparkles review and pricing. You can also browse other Miro alternatives we track.