Metadata.io vs Outbrain
Metadata.io vs Outbrain, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Metadata.io is on 58/100 and Outbrain on 63/100.
Where each one leads
Metadata.io
- agent readiness: 53/100 against 38/100
Outbrain
- our overall score: 63/100 against 58/100
- domain rating: 87/100 against 70/100
- headcount: 371 against 140
- funding raised: $394M against $70.2M
- LinkedIn following: 87,340 against 26,476
At a glance
| Measure | Metadata.io | Outbrain |
|---|---|---|
| What it is | B2B marketing platform automating paid campaigns, web personalization, and revenue optimization. | A leading technology platform that drives business results by engaging people across the open internet. |
| Category | Marketing, Platform, Prospecting, CRM | Marketing, Content, Content Marketing, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2015 | 2006 |
| Headquarters | San Francisco, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Metadata.io | Outbrain |
|---|---|---|
| Employees | 140 | 371 |
| Headcount growthLast 12 months | Not published | -29.7% |
| Total funding | $70.2M | $394M |
| Latest round | Series B | Pre-IPO |
| LinkedIn followers | 26,476 | 87,340 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Metadata.io | Outbrain |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 58/100 | 63/100 |
| Traction | 59/100 | 60/100 |
| Team | 30/100 | 90/100 |
| Community | Not published | 8/100 |
| Search visibility | 30/100 | 30/100 |
| Quality | 68/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 70/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Metadata.io | Outbrain |
|---|---|---|
| Hosting | AWS | Not detected |
| Analytics | Google Tag Manager | Google Tag Manager |
Metadata.io vs Outbrain: common questions
Which is better, Metadata.io or Outbrain?
On our 0-100 score Outbrain rates higher (63/100 against 58/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Metadata.io and Outbrain compare on the numbers?
Metadata.io leads on agent readiness (53/100 against 38/100). Outbrain leads on our overall score (63/100 against 58/100), domain rating (87/100 against 70/100), headcount (371 against 140), funding raised ($394M against $70.2M), LinkedIn following (87,340 against 26,476).
Read the full Metadata.io review and pricing or the Outbrain review and pricing. You can also browse other Metadata.io alternatives we track.