Mattermark vs ZoomInfo
Mattermark vs ZoomInfo, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Mattermark is on 60/100 and ZoomInfo on 33/100.
Where each one leads
Mattermark
- our overall score: 60/100 against 33/100
ZoomInfo
- domain rating: 85/100 against 68/100
- headcount: 4,242 against 5
- funding raised: $1.1B against $15.8M
- LinkedIn following: 279,848 against 4,832
At a glance
| Measure | Mattermark | ZoomInfo |
|---|---|---|
| What it is | Sales intelligence and deal sourcing platform for investors, sales, and marketing professionals. | B2B database and intelligence platform for sales and marketing professionals. |
| Category | Sales Intelligence, Lead Generation, Business Intelligence, Data Platform | Sales Intelligence, Marketing Technology, B2B Database, Go-to-Market Intelligence |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2013 | 2007 |
| Headquarters | San Francisco, United States | Vancouver, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Mattermark | ZoomInfo |
|---|---|---|
| Employees | 5 | 4,242 |
| Total funding | $15.8M | $1.1B |
| Latest round | Series B | Series A |
| Valuation | $42.0M | $15B |
| LinkedIn followers | 4,832 | 279,848 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Mattermark | ZoomInfo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 33/100 |
| Traction | 44/100 | 40/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 15/100 |
| Search visibility | 53/100 | 11/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 68/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Mattermark | ZoomInfo |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Google Analytics 4, Segment, Hotjar | Not detected |
| Support stack | HubSpot | Not detected |
Mattermark vs ZoomInfo: common questions
Which is better, Mattermark or ZoomInfo?
On our 0-100 score Mattermark rates higher (60/100 against 33/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Mattermark and ZoomInfo compare on the numbers?
Mattermark leads on our overall score (60/100 against 33/100). ZoomInfo leads on domain rating (85/100 against 68/100), headcount (4,242 against 5), funding raised ($1.1B against $15.8M), LinkedIn following (279,848 against 4,832).
Read the full Mattermark review and pricing or the ZoomInfo review and pricing. You can also browse other Mattermark alternatives we track.