Mattermark vs Zirra
Mattermark vs Zirra, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Mattermark is on 60/100 and Zirra on 45/100.
Where each one leads
Mattermark
- our overall score: 60/100 against 45/100
- domain rating: 68/100 against 32/100
- funding raised: $15.8M against $4.3M
- LinkedIn following: 4,832 against 1,167
Zirra
- agent readiness: 50/100 against 44/100
At a glance
| Measure | Mattermark | Zirra |
|---|---|---|
| What it is | Sales intelligence and deal sourcing platform for investors, sales, and marketing professionals. | Zirra provides AI-powered financial intelligence by analyzing vast data sources to rate private companies. |
| Category | Sales Intelligence, Lead Generation, Business Intelligence, Data Platform | Fintech, Intelligence, Financial Intelligence, Alternative Data |
| Sells toBusiness model | B2B | B2B, B2C |
| Offering | Platform | Software |
| Founded | 2013 | 2014 |
| Headquarters | San Francisco, United States | Tel Aviv, Israel |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Mattermark | Zirra |
|---|---|---|
| Employees | 5 | 5 |
| Headcount growthLast 12 months | Not published | -26.8% |
| Total funding | $15.8M | $4.3M |
| Latest round | Series B | Series B |
| Valuation | $42.0M | $6.0M |
| LinkedIn followers | 4,832 | 1,167 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Mattermark | Zirra |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 45/100 |
| Traction | 44/100 | 41/100 |
| Team | 70/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 53/100 | 38/100 |
| Quality | 68/100 | 48/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 68/100 | 32/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Mattermark | Zirra |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Google Analytics 4, Segment, Hotjar | Not detected |
| Support stack | HubSpot | Not detected |
What users say
| Measure | Mattermark | Zirra |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 0 negative across 1 thread |
“Unbiased ICO Reviews - By Zirra. Welcome to r/ICOReviews (Independent Consumer Opinions)-a community for reviews and real consumer experiences.”r/
Mattermark vs Zirra: common questions
Which is better, Mattermark or Zirra?
On our 0-100 score Mattermark rates higher (60/100 against 45/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Mattermark and Zirra compare on the numbers?
Mattermark leads on our overall score (60/100 against 45/100), domain rating (68/100 against 32/100), funding raised ($15.8M against $4.3M), LinkedIn following (4,832 against 1,167). Zirra leads on agent readiness (50/100 against 44/100).
What do real users say about Mattermark and Zirra?
Zirra: 1 positive and 0 negative mentions across 1 Reddit threads we track.
Read the full Mattermark review and pricing or the Zirra review and pricing. You can also browse other Mattermark alternatives we track.

