Mattermark vs Saltfish
Mattermark vs Saltfish, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Mattermark is on 60/100 and Saltfish on 47/100.
Where each one leads
Mattermark
- our overall score: 60/100 against 47/100
- domain rating: 68/100 against 61/100
- funding raised: $15.8M against $788K
- LinkedIn following: 4,832 against 558
Saltfish
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Mattermark | Saltfish |
|---|---|---|
| What it is | Sales intelligence and deal sourcing platform for investors, sales, and marketing professionals. | Interactive video platform for websites and software, enhancing user engagement and conversion. |
| Category | Sales Intelligence, Lead Generation, Business Intelligence, Data Platform | Video Platform, Customer Engagement, Marketing Technology, Sales Enablement |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2013 | 2024 |
| Headquarters | San Francisco, United States | Stockholm, Sweden |
| Status | Active | Active |
Size, funding and growth
| Measure | Mattermark | Saltfish |
|---|---|---|
| Employees | 5 | 6 |
| Total funding | $15.8M | $788K |
| Latest round | Series B | Pre-Seed |
| Valuation | $42.0M | Not published |
| LinkedIn followers | 4,832 | 558 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Mattermark | Saltfish |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 47/100 |
| Traction | 44/100 | 38/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 53/100 | 34/100 |
| Quality | 68/100 | 48/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 68/100 | 61/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Mattermark | Saltfish |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Next.js, Tailwind CSS |
| Analytics | Google Analytics 4, Segment, Hotjar | Google Tag Manager |
| Support stack | HubSpot | Not detected |
Mattermark vs Saltfish: common questions
Which is better, Mattermark or Saltfish?
On our 0-100 score Mattermark rates higher (60/100 against 47/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Mattermark and Saltfish compare on the numbers?
Mattermark leads on our overall score (60/100 against 47/100), domain rating (68/100 against 61/100), funding raised ($15.8M against $788K), LinkedIn following (4,832 against 558).
Read the full Mattermark review and pricing or the Saltfish review and pricing. You can also browse other Mattermark alternatives we track.