Marshmallow vs Zopper
Marshmallow vs Zopper, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Marshmallow is on 66/100 and Zopper on 59/100.
Where each one leads
Marshmallow
- our overall score: 66/100 against 59/100
- agent readiness: 40/100 against 21/100
- domain rating: 56/100 against 35/100
- funding raised: $195M against $100M
Zopper
- headcount: 869 against 669
- LinkedIn following: 59,427 against 35,308
At a glance
| Measure | Marshmallow | Zopper |
|---|---|---|
| What it is | A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. | Zopper is an insurtech platform providing API-enabled insurance distribution and management solutions. |
| Category | InsurTech, Fintech, Insurance Broker, Embedded Finance | InsurTech, API Platform, SaaS, Embedded Finance |
| Sells toBusiness model | B2C | B2B |
| Offering | Software | platform | services | Platform |
| Founded | 2017 | 2011 |
| Headquarters | London, United Kingdom | Noida, India |
| Status | Active | Active |
Size, funding and growth
| Measure | Marshmallow | Zopper |
|---|---|---|
| Employees | 669 | 869 |
| Total funding | $195M | $100M |
| Latest round | Series C | Series D |
| Valuation | $2.0B | Not published |
| LinkedIn followers | 35,308 | 59,427 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Marshmallow | Zopper |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 59/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 33/100 | 42/100 |
| Quality | 78/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 56/100 | 35/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Marshmallow | Zopper |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Next.js | Not detected |
| Analytics | Google Analytics 4 | Google Analytics 4, Linkedin Insight |
Marshmallow vs Zopper: common questions
Which is better, Marshmallow or Zopper?
On our 0-100 score Marshmallow rates higher (66/100 against 59/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Marshmallow and Zopper compare on the numbers?
Marshmallow leads on our overall score (66/100 against 59/100), agent readiness (40/100 against 21/100), domain rating (56/100 against 35/100), funding raised ($195M against $100M). Zopper leads on headcount (869 against 669), LinkedIn following (59,427 against 35,308).
Read the full Marshmallow review and pricing or the Zopper review and pricing. You can also browse other Marshmallow alternatives we track.