Marshmallow vs Sure
Marshmallow vs Sure, compared side by side on 23 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Marshmallow is on 66/100 and Sure on 61/100.
Where each one leads
Marshmallow
- our overall score: 66/100 against 61/100
- headcount: 669 against 468
- funding raised: $195M against $126M
- LinkedIn following: 35,308 against 9,581
Sure
- agent readiness: 45/100 against 40/100
At a glance
| Measure | Marshmallow | Sure |
|---|---|---|
| What it is | A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. | An embedded insurance technology company powering digital insurance programs for global brands and carriers. |
| Category | InsurTech, Fintech, Insurance Broker, Embedded Finance | InsurTech, Fintech, Embedded Finance, API Platform |
| Sells toBusiness model | B2C | B2B |
| Offering | Software | platform | services | Software |
| Founded | 2017 | 2015 |
| Headquarters | London, United Kingdom | Dallas, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Marshmallow | Sure |
|---|---|---|
| Employees | 669 | 468 |
| Total funding | $195M | $126M |
| Latest round | Series C | Series C |
| Valuation | $2.0B | $550M |
| LinkedIn followers | 35,308 | 9,581 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Marshmallow | Sure |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 61/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 60/100 |
| Community | Not published | 15/100 |
| Search visibility | 33/100 | 36/100 |
| Quality | 78/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 56/100 | 61/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Marshmallow | Sure |
|---|---|---|
| Hosting | AWS | Vercel |
| CDN | CloudFront | Vercel |
| Frameworks | Next.js | Next.js, Tailwind CSS |
| Analytics | Google Analytics 4 | Google Analytics 4 |
Marshmallow vs Sure: common questions
Which is better, Marshmallow or Sure?
On our 0-100 score Marshmallow rates higher (66/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 23 data points above: read the rows that match what you are buying for.
How do Marshmallow and Sure compare on the numbers?
Marshmallow leads on our overall score (66/100 against 61/100), headcount (669 against 468), funding raised ($195M against $126M), LinkedIn following (35,308 against 9,581). Sure leads on agent readiness (45/100 against 40/100).
Read the full Marshmallow review and pricing or the Sure review and pricing. You can also browse other Marshmallow alternatives we track.