Marshmallow vs RELM
Marshmallow vs RELM, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Marshmallow is on 66/100 and RELM on 33/100.
Where each one leads
Marshmallow
- our overall score: 66/100 against 33/100
- domain rating: 56/100 against 40/100
- headcount: 669 against 103
- LinkedIn following: 35,308 against 11,522
RELM
- agent readiness: 45/100 against 40/100
At a glance
| Measure | Marshmallow | RELM |
|---|---|---|
| What it is | A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. | A specialty insurance company providing tailored solutions for emerging industries. |
| Category | InsurTech, Fintech, Insurance Broker, Embedded Finance | InsurTech, Fintech, Web3, Digital Assets |
| Sells toBusiness model | B2C | B2B |
| Offering | Software | platform | services | Software | services |
| Founded | 2017 | 2019 |
| Headquarters | London, United Kingdom | Hamilton, Bermuda |
| Status | Active | Active |
Size, funding and growth
| Measure | Marshmallow | RELM |
|---|---|---|
| Employees | 669 | 103 |
| Headcount growthLast 12 months | Not published | +6.6% |
| Total funding | $195M | Not published |
| Latest round | Series C | Accelerator/Incubator |
| Valuation | $2.0B | Not published |
| LinkedIn followers | 35,308 | 11,522 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Marshmallow | RELM |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 33/100 |
| Traction | 60/100 | 20/100 |
| Team | 70/100 | 50/100 |
| Search visibility | 33/100 | 32/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 56/100 | 40/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Marshmallow | RELM |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Next.js | Alpinejs, Tailwind CSS |
| Analytics | Google Analytics 4 | Google Analytics 4, Google Tag Manager, Microsoft Clarity, Fathom |
Marshmallow vs RELM: common questions
Which is better, Marshmallow or RELM?
On our 0-100 score Marshmallow rates higher (66/100 against 33/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Marshmallow and RELM compare on the numbers?
Marshmallow leads on our overall score (66/100 against 33/100), domain rating (56/100 against 40/100), headcount (669 against 103), LinkedIn following (35,308 against 11,522). RELM leads on agent readiness (45/100 against 40/100).
Read the full Marshmallow review and pricing or the RELM review and pricing. You can also browse other Marshmallow alternatives we track.