Marshmallow vs Qolo
Marshmallow vs Qolo, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Marshmallow is on 66/100 and Qolo on 47/100.
Where each one leads
Marshmallow
- our overall score: 66/100 against 47/100
- domain rating: 56/100 against 28/100
- headcount: 669 against 67
- funding raised: $195M against $15.0M
- LinkedIn following: 35,308 against 12,128
Qolo
- agent readiness: 46/100 against 40/100
At a glance
| Measure | Marshmallow | Qolo |
|---|---|---|
| What it is | A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. | Qolo offers a digital insurance platform for small businesses, simplifying policy management and claims. |
| Category | InsurTech, Fintech, Insurance Broker, Embedded Finance | InsurTech, Embedded Finance, Small Business Software, API Platform |
| Sells toBusiness model | B2C | B2B |
| Offering | Software | platform | services | Platform |
| Founded | 2017 | 2019 |
| Headquarters | London, United Kingdom | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Marshmallow | Qolo |
|---|---|---|
| Employees | 669 | 67 |
| Total funding | $195M | $15.0M |
| Latest round | Series C | Series A |
| Valuation | $2.0B | Not published |
| LinkedIn followers | 35,308 | 12,128 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Marshmallow | Qolo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 47/100 |
| Traction | 60/100 | 54/100 |
| Team | 70/100 | 60/100 |
| Search visibility | 33/100 | 23/100 |
| Quality | 78/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 56/100 | 28/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Marshmallow | Qolo |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Next.js | Jquery |
| Analytics | Google Analytics 4 | Google Analytics 4 |
| Support stack | Not detected | HubSpot |
Marshmallow vs Qolo: common questions
Which is better, Marshmallow or Qolo?
On our 0-100 score Marshmallow rates higher (66/100 against 47/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Marshmallow and Qolo compare on the numbers?
Marshmallow leads on our overall score (66/100 against 47/100), domain rating (56/100 against 28/100), headcount (669 against 67), funding raised ($195M against $15.0M), LinkedIn following (35,308 against 12,128). Qolo leads on agent readiness (46/100 against 40/100).
Read the full Marshmallow review and pricing or the Qolo review and pricing. You can also browse other Marshmallow alternatives we track.