Mappedin vs Pointr
Mappedin vs Pointr, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Mappedin is on 55/100 and Pointr on 54/100.
Where each one leads
Mappedin
- agent readiness: 50/100 against 44/100
- LinkedIn following: 29,497 against 20,456
Pointr
- headcount: 120 against 95
At a glance
| Measure | Mappedin | Pointr |
|---|---|---|
| What it is | Digital mapping technology for indoor spaces. | Indoor location intelligence platform for retail and enterprise, enabling real-time analytics and customer engagement. |
| Category | Real Estate Tech, Location Intelligence, Smart Buildings, Proptech | Location Intelligence, RetailTech, Enterprise Software, Analytics Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2014 | 2015 |
| Headquarters | Waterloo, Canada | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Mappedin | Pointr |
|---|---|---|
| Employees | 95 | 120 |
| Total funding | $56.6M | Not published |
| Latest round | Growth Equity | Not published |
| LinkedIn followers | 29,497 | 20,456 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Mappedin | Pointr |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 54/100 |
| Traction | 59/100 | Not published |
| Team | 60/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 36/100 | 8/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 66/100 | 60/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Mappedin | Pointr |
|---|---|---|
| Hosting | Netlify | Not detected |
| CDN | Netlify | Cloudflare |
| Analytics | Not detected | Google Tag Manager, Matomo |
| Open source | Yes | No |
Mappedin vs Pointr: common questions
Which is better, Mappedin or Pointr?
On our 0-100 score Mappedin rates higher (55/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Mappedin and Pointr compare on the numbers?
Mappedin leads on agent readiness (50/100 against 44/100), LinkedIn following (29,497 against 20,456). Pointr leads on headcount (120 against 95).
Read the full Mappedin review and pricing or the Pointr review and pricing. You can also browse other Mappedin alternatives we track.

