make.com vs Zapier
make.com vs Zapier, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: make.com is on 63/100 and Zapier on 77/100.
Where each one leads
make.com
- headcount growth: +500.0% against +17.9%
Zapier
- our overall score: 77/100 against 63/100
- agent readiness: 71/100 against 46/100
- headcount: 1,447 against 709
- LinkedIn following: 360,432 against 13
At a glance
| Measure | make.com | Zapier |
|---|---|---|
| What it is | Visual platform to build and automate workflows across thousands of apps without code. | Zapier automates workflows by connecting web applications, enabling users to move data and automate tasks without coding. |
| Category | iPaaS, Workflow Automation, Integration Platform, No-Code Automation | Workflow Automation, Application Integration, Low-Code Development, No-Code Development |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2012 | 2011 |
| Headquarters | Tel Aviv, Israel | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | make.com | Zapier |
|---|---|---|
| Employees | 709 | 1,447 |
| Headcount growthLast 12 months | +500.0% | +17.9% |
| Total funding | Not published | $1.3B |
| Latest round | Not published | Series C |
| Valuation | Not published | $5.0B |
| LinkedIn followers | 13 | 360,432 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | make.com | Zapier |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 77/100 |
| Traction | 60/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Community | 13/100 | 20/100 |
| Search visibility | 23/100 | 66/100 |
| Quality | 78/100 | 87/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | B (71/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | make.com | Zapier |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Vercel |
| Frameworks | Not detected | Next.js |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | Zendesk |
Product and pricing
| Measure | make.com | Zapier |
|---|---|---|
| Key features | Visual Workflow Builder, Extensive App Integrations, Advanced Logic & Error Handling, Data Transformation Tools, Real-time Monitoring & Logging, Blueprint & Template Library | Not published |
What users say
| Measure | make.com | Zapier |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 5.0/5 from 1 vote | 5.0/5 from 1 vote |
make.com vs Zapier: common questions
Which is better, make.com or Zapier?
On our 0-100 score Zapier rates higher (77/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do make.com and Zapier compare on the numbers?
make.com leads on headcount growth (+500.0% against +17.9%). Zapier leads on our overall score (77/100 against 63/100), agent readiness (71/100 against 46/100), headcount (1,447 against 709), LinkedIn following (360,432 against 13).
Read the full make.com review and pricing or the Zapier review and pricing. You can also browse other make.com alternatives we track.