Magic vs Northern Software
Magic vs Northern Software, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Magic is on 65/100 and Northern Software on 26/100.
Where each one leads
Magic
- our overall score: 65/100 against 26/100
Northern Software
- agent readiness: 47/100 against 42/100
At a glance
| Measure | Magic | Northern Software |
|---|---|---|
| What it is | AI-powered coding agents for automated software engineering tasks. | Northern Software builds and maintains focused applications from Sheffield, using AI to move faster without compromising engineering quality. |
| Category | AI Coding Assistant, AI Copilot, Developer Tools, Foundation Model | Application Development, AI-Powered Software, Agentic AI, Software Engineering |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2019 | 2026 |
| Headquarters | San Francisco, United States | London, England |
| Status | Active | Active |
Size, funding and growth
| Measure | Magic | Northern Software |
|---|---|---|
| Employees | 37 | Not published |
| Open roles | 10 | Not published |
| Total funding | $10.0M | Not published |
| Valuation | $1.5B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Magic | Northern Software |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 65/100 | 26/100 |
| Traction | 51/100 | Not published |
| Team | 60/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 39/100 | Not published |
| Quality | 78/100 | 42/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 56/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Magic | Northern Software |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Cloudflare | Fastly |
| Frameworks | Next.js, Tailwind CSS | Nuxt |
Magic vs Northern Software: common questions
Which is better, Magic or Northern Software?
On our 0-100 score Magic rates higher (65/100 against 26/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Magic and Northern Software compare on the numbers?
Magic leads on our overall score (65/100 against 26/100). Northern Software leads on agent readiness (47/100 against 42/100).
Read the full Magic review and pricing or the Northern Software review and pricing. You can also browse other Magic alternatives we track.