Mackro vs Virta
Mackro vs Virta, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Mackro is on 8/100 and Virta on 66/100.
Where each one leads
Mackro
- agent readiness: 50/100 against 36/100
Virta
- our overall score: 66/100 against 8/100
At a glance
| Measure | Mackro | Virta |
|---|---|---|
| What it is | AI-powered nutrition tracking for coaches and clients, simplifying food logging and goal management. | Reversing type 2 diabetes and other chronic metabolic diseases through personalized nutrition and remote care. |
| Category | HealthTech, Nutrition Tracking, AI-Powered Food Logging, Coach-Client Platform | HealthTech, Digital Health, Telemedicine, Chronic Disease Management |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Software | Software | services |
| Founded | 2026 | 2014 |
| Headquarters | London, United Kingdom | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Mackro | Virta |
|---|---|---|
| Employees | Not published | 903 |
| Total funding | Not published | $235M |
| Latest round | Not published | Series E |
| Valuation | Not published | $2.0B |
| LinkedIn followers | Not published | 69,315 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Mackro | Virta |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 8/100 | 66/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 3/100 | 22/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | Not published | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Mackro | Virta |
|---|---|---|
| Hosting | Vercel | Google Cloud |
| CDN | Vercel | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Not detected | Google Tag Manager, Amplitude |
| Support stack | Not detected | Zendesk, HubSpot |
Mackro vs Virta: common questions
Which is better, Mackro or Virta?
On our 0-100 score Virta rates higher (66/100 against 8/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Mackro and Virta compare on the numbers?
Mackro leads on agent readiness (50/100 against 36/100). Virta leads on our overall score (66/100 against 8/100).
Read the full Mackro review and pricing or the Virta review and pricing. You can also browse other Mackro alternatives we track.