Lune & Wild vs Supergut
Lune & Wild vs Supergut, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Lune & Wild is on 48/100 and Supergut on 43/100.
Where each one leads
Lune & Wild
- our overall score: 48/100 against 43/100
Supergut
- agent readiness: 62/100 against 51/100
- domain rating: 46/100 against 31/100
- funding raised: $22.0M against $2.3M
At a glance
| Measure | Lune & Wild | Supergut |
|---|---|---|
| What it is | Chef-crafted, nutritionist-approved baby and children's food. | Gut health brand offering science-backed functional foods to support metabolic health and appetite control. |
| Category | Food & Beverage, Consumer Goods, Health & Wellness, E-commerce | FoodTech, Health & Wellness, Nutrition |
| Sells toBusiness model | B2C | B2C |
| Offering | Hardware | Services |
| Founded | 2021 | 2020 |
| Headquarters | London, United Kingdom | Los Angeles, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Lune & Wild | Supergut |
|---|---|---|
| Employees | 30 | Not published |
| Total funding | $2.3M | $22.0M |
| Latest round | Series A | Series B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Lune & Wild | Supergut |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 43/100 |
| Traction | 47/100 | 37/100 |
| Team | 30/100 | Not published |
| Search visibility | 14/100 | 10/100 |
| Quality | 58/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (51/100) | C (62/100) |
| Domain ratingLink authority, 0-100 | 31/100 | 46/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Lune & Wild | Supergut |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Payments | Not detected | Affirm |
| Analytics | Google Analytics 4, Microsoft Clarity, Tiktok Pixel | Google Analytics 4, Google Tag Manager |
Lune & Wild vs Supergut: common questions
Which is better, Lune & Wild or Supergut?
On our 0-100 score Lune & Wild rates higher (48/100 against 43/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Lune & Wild and Supergut compare on the numbers?
Lune & Wild leads on our overall score (48/100 against 43/100). Supergut leads on agent readiness (62/100 against 51/100), domain rating (46/100 against 31/100), funding raised ($22.0M against $2.3M).
Read the full Lune & Wild review and pricing or the Supergut review and pricing. You can also browse other Lune & Wild alternatives we track.