Lune & Wild vs Navitas
Lune & Wild vs Navitas, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Lune & Wild is on 48/100 and Navitas on 48/100.
Where each one leads
Lune & Wild
Leads on none of the measures we hold for both companies.
Navitas
- agent readiness: 61/100 against 51/100
- domain rating: 54/100 against 31/100
- headcount: 45 against 30
- funding raised: $30.0M against $2.3M
At a glance
| Measure | Lune & Wild | Navitas |
|---|---|---|
| What it is | Chef-crafted, nutritionist-approved baby and children's food. | Premium organic superfood products including powders, snacks, and functional blends for health-conscious consumers. |
| Category | Food & Beverage, Consumer Goods, Health & Wellness, E-commerce | Food & Beverage, Consumer Goods, Health & Wellness |
| Sells toBusiness model | B2C | B2C |
| Offering | Hardware | Hardware |
| Founded | 2021 | 2003 |
| Headquarters | London, United Kingdom | Kentfield, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Lune & Wild | Navitas |
|---|---|---|
| Employees | 30 | 45 |
| Total funding | $2.3M | $30.0M |
| Latest round | Series A | Series A |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Lune & Wild | Navitas |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 48/100 |
| Traction | 47/100 | 54/100 |
| Team | 30/100 | 30/100 |
| Search visibility | 14/100 | 3/100 |
| Quality | 58/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (51/100) | C (61/100) |
| Domain ratingLink authority, 0-100 | 31/100 | 54/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Lune & Wild | Navitas |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Not detected | Jquery, Tailwind CSS, Bootstrap |
| Analytics | Google Analytics 4, Microsoft Clarity, Tiktok Pixel | Google Analytics 4, Google Tag Manager |
| Support stack | Not detected | HubSpot |
Lune & Wild vs Navitas: common questions
Which is better, Lune & Wild or Navitas?
Both score the same on our 0-100 rating, so the choice comes down to the 20 data points in the tables above rather than overall company strength.
How do Lune & Wild and Navitas compare on the numbers?
Navitas leads on agent readiness (61/100 against 51/100), domain rating (54/100 against 31/100), headcount (45 against 30), funding raised ($30.0M against $2.3M).
Read the full Lune & Wild review and pricing or the Navitas review and pricing. You can also browse other Lune & Wild alternatives we track.

