Lumen5 vs Magisto
Lumen5 vs Magisto, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Lumen5 is on 47/100 and Magisto on 47/100.
Where each one leads
Lumen5
- headcount: 43 against 15
Magisto
- domain rating: 96/100 against 79/100
At a glance
| Measure | Lumen5 | Magisto |
|---|---|---|
| What it is | AI-powered video creation platform for businesses to quickly produce engaging social media content. | Magisto is an AI-powered video editing platform that automatically creates professional-looking videos from user-uploaded footage. |
| Category | AI Video Generation, MarTech, Creator Economy, Generative AI | New Media, Photo, Video Editing, Video |
| Sells toBusiness model | B2B | B2B, B2C |
| Offering | Platform | Software |
| Founded | 2017 | 2009 |
| Headquarters | San Francisco, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Lumen5 | Magisto |
|---|---|---|
| Employees | 43 | 15 |
| Headcount growthLast 12 months | Not published | -54.4% |
| Total funding | Not published | $22.5M |
| Latest round | Not published | Convertible Note |
| Valuation | Not published | $95.0M |
| LinkedIn followers | 7,441 | 5,997 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Lumen5 | Magisto |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 47/100 | 47/100 |
| Traction | 16/100 | 49/100 |
| Team | 60/100 | 60/100 |
| Search visibility | 48/100 | 40/100 |
| Quality | 58/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (35/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 96/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Lumen5 | Magisto |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Frameworks | Not detected | Next.js, Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager, Linkedin Insight | Not detected |
| Support stack | Crisp, HubSpot | Not detected |
| Open source | Yes | No |
Product and pricing
| Measure | Lumen5 | Magisto |
|---|---|---|
| Key features | Blueprints, AI-powered Automation, Content Strategy Alignment, Social Media & Thought Leadership Video Creation | Not published |
What users say
| Measure | Lumen5 | Magisto |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 4 positive, 0 negative across 6 threads |
“In 2020, I came across the Magisto app and was thoroughly impressed by its ability to analyze my photos and videos and automatically create stunning videos for me. As a first-time mom, I had a constantly growing library of adorable pictures”r/vimeo
Lumen5 vs Magisto: common questions
Which is better, Lumen5 or Magisto?
Both score the same on our 0-100 rating, so the choice comes down to the 18 data points in the tables above rather than overall company strength.
How do Lumen5 and Magisto compare on the numbers?
Lumen5 leads on headcount (43 against 15). Magisto leads on domain rating (96/100 against 79/100).
What do real users say about Lumen5 and Magisto?
Magisto: 4 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/vimeo.
Read the full Lumen5 review and pricing or the Magisto review and pricing. You can also browse other Lumen5 alternatives we track.