loyal vs LoyaltyLion
loyal vs LoyaltyLion, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: loyal is on 10/100 and LoyaltyLion on 60/100.
Where each one leads
loyal
Leads on none of the measures we hold for both companies.
LoyaltyLion
- our overall score: 60/100 against 10/100
- agent readiness: 44/100 against 36/100
- domain rating: 76/100 against 56/100
At a glance
| Measure | loyal | LoyaltyLion |
|---|---|---|
| What it is | Loyalty program platform. | A data-driven loyalty and engagement platform for e-commerce brands to increase retention and revenue. |
| Category | SaaS, RetailTech, AI, Marketing | E-Commerce Enablers, Customer Loyalty, RetailTech, MarTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2016 | 2012 |
| Headquarters | Barcelona, Spain | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | loyal | LoyaltyLion |
|---|---|---|
| Employees | 64 | 65 |
| Total funding | Not published | $24.9M |
| Latest round | Not published | Growth |
| LinkedIn followers | Not published | 11,651 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | loyal | LoyaltyLion |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 10/100 | 60/100 |
| Traction | 18/100 | 55/100 |
| Team | 60/100 | 70/100 |
| Search visibility | 16/100 | 35/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 56/100 | 76/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | loyal | LoyaltyLion |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Next.js, Tailwind CSS | Jquery |
| Analytics | Google Analytics 4, Google Tag Manager | Google Tag Manager, Microsoft Clarity |
| Support stack | Not detected | HubSpot |
loyal vs LoyaltyLion: common questions
Which is better, loyal or LoyaltyLion?
On our 0-100 score LoyaltyLion rates higher (60/100 against 10/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do loyal and LoyaltyLion compare on the numbers?
LoyaltyLion leads on our overall score (60/100 against 10/100), agent readiness (44/100 against 36/100), domain rating (76/100 against 56/100).
Read the full loyal review and pricing or the LoyaltyLion review and pricing. You can also browse other loyal alternatives we track.