Los Angeles Project vs SmugMug
Los Angeles Project vs SmugMug, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Los Angeles Project is on 8/100 and SmugMug on 56/100.
Where each one leads
Los Angeles Project
Leads on none of the measures we hold for both companies.
SmugMug
- our overall score: 56/100 against 8/100
- agent readiness: 39/100 against 33/100
- domain rating: 91/100 against 5/100
- headcount: 116 against 1
At a glance
| Measure | Los Angeles Project | SmugMug |
|---|---|---|
| What it is | A lifestyle and documentary photo project by photographer Rocco Ceselin. | A subscription-based platform for photographers to showcase, share, store, and sell their photos. |
| Category | Photography, Documentary Photography, Lifestyle Photography, Art | Photography, E-commerce, Cloud Storage, SaaS |
| Sells toBusiness model | B2C | B2C |
| Offering | Services | Platform |
| Founded | 2023 | 2002 |
| Headquarters | Los Angeles, United States | Mountain View, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Los Angeles Project | SmugMug |
|---|---|---|
| Employees | 1 | 116 |
| Total funding | Not published | $63.0M |
| Latest round | Not published | Series D |
| Valuation | Not published | $1.1B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Los Angeles Project | SmugMug |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 8/100 | 56/100 |
| Traction | 3/100 | 59/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 5/100 | 17/100 |
| Quality | Not published | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (33/100) | F (39/100) |
| Domain ratingLink authority, 0-100 | 5/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Los Angeles Project | SmugMug |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| CMS | Not detected | Webflow |
| Frameworks | Not detected | Tailwind CSS |
| Analytics | Google Analytics 4 | Google Tag Manager |
Los Angeles Project vs SmugMug: common questions
Which is better, Los Angeles Project or SmugMug?
On our 0-100 score SmugMug rates higher (56/100 against 8/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Los Angeles Project and SmugMug compare on the numbers?
SmugMug leads on our overall score (56/100 against 8/100), agent readiness (39/100 against 33/100), domain rating (91/100 against 5/100), headcount (116 against 1).
Read the full Los Angeles Project review and pricing or the SmugMug review and pricing. You can also browse other Los Angeles Project alternatives we track.

