Loox vs Upfluence
Loox vs Upfluence, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Loox is on 37/100 and Upfluence on 53/100.
Where each one leads
Loox
- agent readiness: 59/100 against 44/100
- headcount growth: +30.2% against +4.9%
Upfluence
- our overall score: 53/100 against 37/100
- headcount: 123 against 79
- LinkedIn following: 24,892 against 12,506
At a glance
| Measure | Loox | Upfluence |
|---|---|---|
| What it is | Social proof marketing platform for Shopify merchants to drive sales with visual reviews and referrals. | All-in-one influencer and affiliate marketing platform for brands to discover, manage, and analyze campaigns. |
| Category | MarTech, AdTech, E-commerce, Social Commerce | MarTech, AdTech, Creator Economy, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2015 | 2013 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Loox | Upfluence |
|---|---|---|
| Employees | 79 | 123 |
| Headcount growthLast 12 months | +30.2% | +4.9% |
| Total funding | Not published | $9.4M |
| Latest round | Not published | Series A |
| LinkedIn followers | 12,506 | 24,892 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Loox | Upfluence |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 37/100 | 53/100 |
| Traction | 19/100 | Not published |
| Team | 60/100 | 100/100 |
| Search visibility | 28/100 | 79/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (59/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 72/100 | 78/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Loox | Upfluence |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager | Google Tag Manager |
Loox vs Upfluence: common questions
Which is better, Loox or Upfluence?
On our 0-100 score Upfluence rates higher (53/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Loox and Upfluence compare on the numbers?
Loox leads on agent readiness (59/100 against 44/100), headcount growth (+30.2% against +4.9%). Upfluence leads on our overall score (53/100 against 37/100), headcount (123 against 79), LinkedIn following (24,892 against 12,506).
Read the full Loox review and pricing or the Upfluence review and pricing. You can also browse other Loox alternatives we track.