Loox vs Prefero
Loox vs Prefero, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Loox is on 37/100 and Prefero on 20/100.
Where each one leads
Loox
- our overall score: 37/100 against 20/100
- domain rating: 72/100 against 2/100
- headcount: 79 against 44
- headcount growth: +30.2% against -23.9%
- LinkedIn following: 12,506 against 1,518
Prefero
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Loox | Prefero |
|---|---|---|
| What it is | Social proof marketing platform for Shopify merchants to drive sales with visual reviews and referrals. | The AI marketing manager that gets local businesses found on Google and AI. From $297/month. 90-day guarantee. |
| Category | MarTech, AdTech, E-commerce, Social Commerce | MarTech, Local SEO, SMB Software, Agentic AI |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2015 | Not published |
| Headquarters | Tel Aviv, Israel | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Loox | Prefero |
|---|---|---|
| Employees | 79 | 44 |
| Headcount growthLast 12 months | +30.2% | -23.9% |
| LinkedIn followers | 12,506 | 1,518 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Loox | Prefero |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 37/100 | 20/100 |
| Traction | 19/100 | 17/100 |
| Team | 60/100 | Not published |
| Search visibility | 28/100 | 31/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (59/100) | C (62/100) |
| Domain ratingLink authority, 0-100 | 72/100 | 2/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Loox | Prefero |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager | Not detected |
Loox vs Prefero: common questions
Which is better, Loox or Prefero?
On our 0-100 score Loox rates higher (37/100 against 20/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Loox and Prefero compare on the numbers?
Loox leads on our overall score (37/100 against 20/100), domain rating (72/100 against 2/100), headcount (79 against 44), headcount growth (+30.2% against -23.9%), LinkedIn following (12,506 against 1,518).
Read the full Loox review and pricing or the Prefero review and pricing. You can also browse other Loox alternatives we track.