Looker vs Tableau

Looker vs Tableau, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Looker is on 61/100 and Tableau on 73/100.

LookerBusiness intelligence and big data analytics platform.
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Tableau logo
TableauInteractive data visualization software company focused on business intelligence and analytics for all users.
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Where each one leads

Looker

  • funding raised: $273M against $15.0M

Tableau

  • our overall score: 73/100 against 61/100
  • agent readiness: 25/100 against 22/100

At a glance

MeasureLookerTableau
What it isBusiness intelligence and big data analytics platform.Interactive data visualization software company focused on business intelligence and analytics for all users.
CategoryData Analytics, Business Intelligence, Data Warehousing & Analytics, Analytics PlatformSaaS, Data Analytics, Business Intelligence, Data Visualization
Sells toBusiness modelB2BB2B
OfferingPlatformSoftware
Founded20122003
HeadquartersSan Francisco, United StatesSeattle, United States
StatusInactiveActive

Size, funding and growth

MeasureLookerTableau
EmployeesNot published2,203
Total funding$273M$15.0M
Latest roundSeries DSeries B

StartupHub scores

Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.

MeasureLookerTableau
StartupHub scoreOur 0-100 rating61/10073/100
TractionNot published56/100
TeamNot published90/100
Search visibility11/10034/100
QualityNot published89/100
Agent readinessHow well an AI agent can read and act on the siteF (22/100)F (25/100)
Domain ratingLink authority, 0-10099/10090/100

Technology

Detected on each public site, so it reflects the marketing stack as well as the product.

MeasureLookerTableau
HostingNot detectedAzure

Looker vs Tableau: common questions

Which is better, Looker or Tableau?

On our 0-100 score Tableau rates higher (73/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.

How do Looker and Tableau compare on the numbers?

Looker leads on funding raised ($273M against $15.0M). Tableau leads on our overall score (73/100 against 61/100), agent readiness (25/100 against 22/100).

Read the full Looker review and pricing or the Tableau review and pricing. You can also browse other Looker alternatives we track.