Localize vs SafeGraph
Localize vs SafeGraph, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Localize is on 55/100 and SafeGraph on 49/100.
Where each one leads
Localize
- our overall score: 55/100 against 49/100
SafeGraph
- agent readiness: 54/100 against 44/100
- domain rating: 72/100 against 60/100
At a glance
| Measure | Localize | SafeGraph |
|---|---|---|
| What it is | Madlan is an Israeli PropTech company that provides comprehensive real estate data and insights to empower home buyers and sellers. | Provides accurate, curated data on physical places for geospatial analytics and location-based applications. |
| Category | Proptech, Real Estate, Real Estate Marketplace, Data Analytics | Data as a Service, Geospatial Analytics, Location Intelligence |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2013 | 2016 |
| Headquarters | Tel Aviv, Israel | Denver, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Localize | SafeGraph |
|---|---|---|
| Employees | 68 | Not published |
| Headcount growthLast 12 months | -8.1% | Not published |
| Total funding | $51.0M | $45.0M |
| Latest round | Series C | Series B |
| Valuation | Not published | $370M |
| LinkedIn followers | 4,663 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Localize | SafeGraph |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 49/100 |
| Traction | 57/100 | 38/100 |
| Team | 60/100 | 60/100 |
| Search visibility | 30/100 | 12/100 |
| Quality | 58/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (54/100) |
| Domain ratingLink authority, 0-100 | 60/100 | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Localize | SafeGraph |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
Localize vs SafeGraph: common questions
Which is better, Localize or SafeGraph?
On our 0-100 score Localize rates higher (55/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Localize and SafeGraph compare on the numbers?
Localize leads on our overall score (55/100 against 49/100). SafeGraph leads on agent readiness (54/100 against 44/100), domain rating (72/100 against 60/100).
Read the full Localize review and pricing or the SafeGraph review and pricing. You can also browse other Localize alternatives we track.

