Litmus vs SendGrid
Litmus vs SendGrid, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Litmus is on 48/100 and SendGrid on 70/100.
Where each one leads
Litmus
Leads on none of the measures we hold for both companies.
SendGrid
- our overall score: 70/100 against 48/100
- headcount: 6,600 against 79
- funding raised: $79.8M against $30.0M
- LinkedIn following: 499,928 against 27,666
At a glance
| Measure | Litmus | SendGrid |
|---|---|---|
| What it is | Email marketing platform for creating, testing, and analyzing email campaigns. | Cloud-based email delivery platform for transactional and marketing emails. |
| Category | MarTech, Email Marketing, Marketing Automation, Analytics Platform | Communication APIs, Email API, Marketing Automation, Transactional Email |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2007 | 2009 |
| Headquarters | Woburn, United States | Denver, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Litmus | SendGrid |
|---|---|---|
| Employees | 79 | 6,600 |
| Headcount growthLast 12 months | Not published | +1.4% |
| Total funding | $30.0M | $79.8M |
| Latest round | Series B | Series D |
| LinkedIn followers | 27,666 | 499,928 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Litmus | SendGrid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 70/100 |
| Traction | 56/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Community | 15/100 | Not published |
| Search visibility | 31/100 | 46/100 |
| Quality | 45/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Litmus | SendGrid |
|---|---|---|
| Hosting | Self Managed | AWS |
| CDN | Not detected | CloudFront |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Segment, Microsoft Clarity, Hotjar | Google Tag Manager, Segment |
Litmus vs SendGrid: common questions
Which is better, Litmus or SendGrid?
On our 0-100 score SendGrid rates higher (70/100 against 48/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Litmus and SendGrid compare on the numbers?
SendGrid leads on our overall score (70/100 against 48/100), headcount (6,600 against 79), funding raised ($79.8M against $30.0M), LinkedIn following (499,928 against 27,666).
Read the full Litmus review and pricing or the SendGrid review and pricing. You can also browse other Litmus alternatives we track.