Litmus vs Performance Lab
Litmus vs Performance Lab, compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Litmus is on 48/100 and Performance Lab on 8/100.
Where each one leads
Litmus
- our overall score: 48/100 against 8/100
- domain rating: 86/100 against 32/100
Performance Lab
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Litmus | Performance Lab |
|---|---|---|
| What it is | Email marketing platform for creating, testing, and analyzing email campaigns. | A comprehensive digital platform providing performance marketing, analytics, and business optimization tools for enterprises. |
| Category | MarTech, Email Marketing, Marketing Automation, Analytics Platform | MarTech, Analytics Platform, Business Intelligence, Workflow Automation |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2007 | 2026 |
| Headquarters | Woburn, United States | ראש העין, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Litmus | Performance Lab |
|---|---|---|
| Employees | 79 | Not published |
| Total funding | $30.0M | Not published |
| Latest round | Series B | Not published |
| LinkedIn followers | 27,666 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Litmus | Performance Lab |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 8/100 |
| Traction | 56/100 | Not published |
| Team | 60/100 | Not published |
| Community | 15/100 | Not published |
| Search visibility | 31/100 | Not published |
| Quality | 45/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 32/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Litmus | Performance Lab |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Segment, Microsoft Clarity, Hotjar | Not detected |
Litmus vs Performance Lab: common questions
Which is better, Litmus or Performance Lab?
On our 0-100 score Litmus rates higher (48/100 against 8/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.
How do Litmus and Performance Lab compare on the numbers?
Litmus leads on our overall score (48/100 against 8/100), domain rating (86/100 against 32/100).
Read the full Litmus review and pricing or the Performance Lab review and pricing. You can also browse other Litmus alternatives we track.