Liftoff vs Tapjoy
Liftoff vs Tapjoy, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Liftoff is on 69/100 and Tapjoy on 57/100.
Where each one leads
Liftoff
- our overall score: 69/100 against 57/100
- funding raised: $405M against $60.0M
- LinkedIn following: 24,626 against 304
Tapjoy
- domain rating: 91/100 against 81/100
- headcount: 7,129 against 725
At a glance
| Measure | Liftoff | Tapjoy |
|---|---|---|
| What it is | AI-powered growth acceleration platform for the mobile industry. | A mobile advertising and app monetization platform driving engagement and revenue for publishers and brands. |
| Category | AdTech, Mobile Advertising, Marketing Automation, AI | Mobile Advertising, App Monetization, Performance Marketing, AdTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2012 | 2007 |
| Headquarters | Redwood City, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Liftoff | Tapjoy |
|---|---|---|
| Employees | 725 | 7,129 |
| Headcount growthLast 12 months | +4.3% | Not published |
| Total funding | $405M | $60.0M |
| Latest round | Private Equity | Series D |
| Valuation | $400M | Not published |
| LinkedIn followers | 24,626 | 304 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Liftoff | Tapjoy |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 69/100 | 57/100 |
| Traction | 60/100 | 59/100 |
| Team | 70/100 | 90/100 |
| Community | 8/100 | Not published |
| Search visibility | 34/100 | 30/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 81/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Liftoff | Tapjoy |
|---|---|---|
| Hosting | Not detected | Azure |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Ghost |
| Frameworks | Jquery, Bootstrap | Next.js, Tailwind CSS, Bootstrap |
| Analytics | Google Analytics 4, Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
Liftoff vs Tapjoy: common questions
Which is better, Liftoff or Tapjoy?
On our 0-100 score Liftoff rates higher (69/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Liftoff and Tapjoy compare on the numbers?
Liftoff leads on our overall score (69/100 against 57/100), funding raised ($405M against $60.0M), LinkedIn following (24,626 against 304). Tapjoy leads on domain rating (91/100 against 81/100), headcount (7,129 against 725).
Read the full Liftoff review and pricing or the Tapjoy review and pricing. You can also browse other Liftoff alternatives we track.