Liftoff Mobile vs Added
Liftoff Mobile vs Added, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Liftoff Mobile is on 52/100 and Added on 37/100.
Where each one leads
Liftoff Mobile
- our overall score: 52/100 against 37/100
- headcount: 400 against 10
- funding raised: $30.0M against $100K
Added
- domain rating: 9/100 against 1/100
At a glance
| Measure | Liftoff Mobile | Added |
|---|---|---|
| What it is | A mobile marketing and advertising platform. | Opery is a video advertising solution provider that offers the latest technology in both advertising platforms and video players. |
| Category | Advertising, Marketing, Mobile, AdTech | Advertising, Video |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2012 | 2020 |
| Headquarters | Redwood City, USA | San Francisco, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Liftoff Mobile | Added |
|---|---|---|
| Employees | 400 | 10 |
| Total funding | $30.0M | $100K |
| Latest round | Series B | Bootstrapped |
| Valuation | $1.1B | Not published |
| LinkedIn followers | 3 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Liftoff Mobile | Added |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 52/100 | 37/100 |
| Traction | 60/100 | 35/100 |
| Team | Not published | 60/100 |
| Community | 15/100 | 8/100 |
| Search visibility | 7/100 | 11/100 |
| Quality | 68/100 | 38/100 |
| Agent readinessHow well an AI agent can read and act on the site | Not published | F (38/100) |
| Domain ratingLink authority, 0-100 | 1/100 | 9/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Liftoff Mobile | Added |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Not detected | Google Analytics 4 |
What users say
| Measure | Liftoff Mobile | Added |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 3 negative across 3 threads | Not published |
“We’ve been analysing campaigns (specifically on Liftoff, but curious about others like AppLovin/Moloco too), and the results show a honeymoon cliff after ~D7. Performance looks solid for the first few weeks, but once the algo tries to scale”r/programmatic
Liftoff Mobile vs Added: common questions
Which is better, Liftoff Mobile or Added?
On our 0-100 score Liftoff Mobile rates higher (52/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Liftoff Mobile and Added compare on the numbers?
Liftoff Mobile leads on our overall score (52/100 against 37/100), headcount (400 against 10), funding raised ($30.0M against $100K). Added leads on domain rating (9/100 against 1/100).
What do real users say about Liftoff Mobile and Added?
Liftoff Mobile: 0 positive and 3 negative mentions across 3 Reddit threads we track, mostly in r/programmatic.
Read the full Liftoff Mobile review and pricing or the Added review and pricing. You can also browse other Liftoff Mobile alternatives we track.