Laird Superfood vs Peet's Coffee
Laird Superfood vs Peet's Coffee, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Laird Superfood is on 52/100 and Peet's Coffee on 31/100.
Where each one leads
Laird Superfood
- our overall score: 52/100 against 31/100
Peet's Coffee
- domain rating: 75/100 against 62/100
- headcount: 815 against 45
- funding raised: $60.0M against $10.0M
At a glance
| Measure | Laird Superfood | Peet's Coffee |
|---|---|---|
| What it is | Plant-based superfood products designed to enhance daily wellness and fuel consumers throughout the day. | Premium coffee retailer and roaster known for its high-quality beans and commitment to craft. |
| Category | Food & Beverage, Consumer Goods, Health & Wellness | Coffee Retail, Food & Beverage, Consumer Goods, Specialty Coffee |
| Sells toBusiness model | B2C | B2C |
| Offering | Services | Services |
| Founded | 2015 | Not published |
| Headquarters | Boulder, United States | Emeryville, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Laird Superfood | Peet's Coffee |
|---|---|---|
| Employees | 45 | 815 |
| Total funding | $10.0M | $60.0M |
| Latest round | Series B | Not published |
| Valuation | $184M | Not published |
| LinkedIn followers | Not published | 58,575 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Laird Superfood | Peet's Coffee |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 52/100 | 31/100 |
| Traction | 52/100 | 59/100 |
| Team | 60/100 | Not published |
| Community | 17/100 | Not published |
| Search visibility | 13/100 | 25/100 |
| Quality | 58/100 | 25/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 62/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Laird Superfood | Peet's Coffee |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Jquery | Jquery |
| Analytics | Microsoft Clarity | Not detected |
What users say
| Measure | Laird Superfood | Peet's Coffee |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 2 positive, 3 negative across 6 threads |
“I didn't realize we were the Peet's Coffee capital of the country. I also didn't realize how small of a chain it is. They've really done a good job at making it feel like a well thought out chain.”r/bayarea
Laird Superfood vs Peet's Coffee: common questions
Which is better, Laird Superfood or Peet's Coffee?
On our 0-100 score Laird Superfood rates higher (52/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Laird Superfood and Peet's Coffee compare on the numbers?
Laird Superfood leads on our overall score (52/100 against 31/100). Peet's Coffee leads on domain rating (75/100 against 62/100), headcount (815 against 45), funding raised ($60.0M against $10.0M).
What do real users say about Laird Superfood and Peet's Coffee?
Peet's Coffee: 2 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/bayarea.
Read the full Laird Superfood review and pricing or the Peet's Coffee review and pricing. You can also browse other Laird Superfood alternatives we track.

