Kraken vs Uphold
Kraken vs Uphold, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Kraken is on 42/100 and Uphold on 51/100.
Where each one leads
Kraken
- agent readiness: 49/100 against 41/100
- domain rating: 86/100 against 75/100
- funding raised: $1.1B against $153M
Uphold
- our overall score: 51/100 against 42/100
At a glance
| Measure | Kraken | Uphold |
|---|---|---|
| What it is | A leading global cryptocurrency exchange offering trading, staking, and financial services. | A multi-asset digital money platform for cryptocurrencies, fiat currencies, stablecoins, and commodities. |
| Category | Cryptocurrency Exchange and Services, Fintech, Blockchain Technology, Cryptocurrency Exchange | Fintech, Cryptocurrency, Digital Assets, Financial Services |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2011 | 2015 |
| Headquarters | Cheyenne, United States | New York, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Kraken | Uphold |
|---|---|---|
| Employees | 1,123 | Not published |
| Total funding | $1.1B | $153M |
| Latest round | Series B | Series D |
| Valuation | $1.0B | $900M |
| LinkedIn followers | 295,747 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Kraken | Uphold |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 42/100 | 51/100 |
| Traction | 60/100 | 40/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 34/100 | 29/100 |
| Quality | 30/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Kraken | Uphold |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Ghost |
| Frameworks | Tailwind CSS | Next.js |
Kraken vs Uphold: common questions
Which is better, Kraken or Uphold?
On our 0-100 score Uphold rates higher (51/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Kraken and Uphold compare on the numbers?
Kraken leads on agent readiness (49/100 against 41/100), domain rating (86/100 against 75/100), funding raised ($1.1B against $153M). Uphold leads on our overall score (51/100 against 42/100).
Read the full Kraken review and pricing or the Uphold review and pricing. You can also browse other Kraken alternatives we track.