Kraken Financial vs Uphold
Kraken Financial vs Uphold, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Kraken Financial is on 59/100 and Uphold on 51/100.
Where each one leads
Kraken Financial
- our overall score: 59/100 against 51/100
- agent readiness: 49/100 against 41/100
- domain rating: 86/100 against 75/100
- funding raised: $600M against $153M
Uphold
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Kraken Financial | Uphold |
|---|---|---|
| What it is | A Wyoming-chartered special purpose depository institution (SPDI) that provides regulated digital asset banking services and direct access to the Federal Reserve's payment infrastructure. | A multi-asset digital money platform for cryptocurrencies, fiat currencies, stablecoins, and commodities. |
| Category | Fintech, Cryptocurrency, Banking, Regulatory Technology | Fintech, Cryptocurrency, Digital Assets, Financial Services |
| Sells toBusiness model | B2B | B2C |
| Offering | Services | Platform |
| Founded | 2020 | 2015 |
| Headquarters | Cheyenne, United States | New York, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Kraken Financial | Uphold |
|---|---|---|
| Total funding | $600M | $153M |
| Latest round | Secondary Transaction - Private | Series D |
| Valuation | $20B | $900M |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Kraken Financial | Uphold |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 59/100 | 51/100 |
| Traction | 40/100 | 40/100 |
| Team | 50/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | Not published | 29/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Kraken Financial | Uphold |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Ghost |
| Frameworks | Tailwind CSS | Next.js |
Kraken Financial vs Uphold: common questions
Which is better, Kraken Financial or Uphold?
On our 0-100 score Kraken Financial rates higher (59/100 against 51/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Kraken Financial and Uphold compare on the numbers?
Kraken Financial leads on our overall score (59/100 against 51/100), agent readiness (49/100 against 41/100), domain rating (86/100 against 75/100), funding raised ($600M against $153M).
Read the full Kraken Financial review and pricing or the Uphold review and pricing. You can also browse other Kraken Financial alternatives we track.