Kontera vs Outbrain
Kontera vs Outbrain, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Kontera is on 42/100 and Outbrain on 63/100.
Where each one leads
Kontera
Leads on none of the measures we hold for both companies.
Outbrain
- our overall score: 63/100 against 42/100
- funding raised: $394M against $35.5M
At a glance
| Measure | Kontera | Outbrain |
|---|---|---|
| What it is | Kontera provided in-text advertising and related information solutions by semantically analyzing online content. | A leading technology platform that drives business results by engaging people across the open internet. |
| Category | Marketing, AdTech, Contextual Advertising, Semantic Analysis | Marketing, Content, Content Marketing, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2003 | 2006 |
| Headquarters | San Francisco, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Kontera | Outbrain |
|---|---|---|
| Employees | Not published | 371 |
| Headcount growthLast 12 months | Not published | -29.7% |
| Total funding | $35.5M | $394M |
| Latest round | Series C | Pre-IPO |
| LinkedIn followers | Not published | 87,340 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Kontera | Outbrain |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 42/100 | 63/100 |
| Traction | 36/100 | 60/100 |
| Team | Not published | 90/100 |
| Community | Not published | 8/100 |
| Search visibility | 10/100 | 30/100 |
| Quality | Not published | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | Not published | F (38/100) |
| Domain ratingLink authority, 0-100 | Not published | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Kontera | Outbrain |
|---|---|---|
| Analytics | Not detected | Google Tag Manager |
Kontera vs Outbrain: common questions
Which is better, Kontera or Outbrain?
On our 0-100 score Outbrain rates higher (63/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Kontera and Outbrain compare on the numbers?
Outbrain leads on our overall score (63/100 against 42/100), funding raised ($394M against $35.5M).
Read the full Kontera review and pricing or the Outbrain review and pricing. You can also browse other Kontera alternatives we track.