Komoona vs Sift
Komoona vs Sift, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Komoona is on 16/100 and Sift on 41/100.
Where each one leads
Komoona
- headcount: 44 against 2
Sift
- our overall score: 41/100 against 16/100
At a glance
| Measure | Komoona | Sift |
|---|---|---|
| What it is | Komoona is a dynamic yield-optimization platform for publishers, maximizing revenue across major RTB exchanges and demand sources with a fully automated approach. | Reduced Real-Time Bidding (RTB) infrastructure costs by filtering low-value impressions using machine learning. |
| Category | Marketing, Programmatic Media, Real-Time Bidding, AdTech | Marketing, Programmatic Media, Real-Time Bidding, MFG + SUPPLY CHAIN |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2017 |
| Headquarters | Tel Aviv, Israel | Not published |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Komoona | Sift |
|---|---|---|
| Employees | 44 | 2 |
| Total funding | Not published | $4.3M |
| Latest round | Not published | Seed |
| LinkedIn followers | Not published | 17 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Komoona | Sift |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 16/100 | 41/100 |
| Traction | 17/100 | 38/100 |
| Team | Not published | 20/100 |
| Search visibility | 9/100 | 24/100 |
| Quality | Not published | 48/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 4/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Komoona | Sift |
|---|---|---|
| CMS | Wix | Not detected |
| Frameworks | Jquery | Not detected |
What users say
| Measure | Komoona | Sift |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 3 negative across 5 threads | Not published |
“Komoona - Anyone have any experience with them?. I'm a publisher with 30M impressions a month using DFP with AdX, Tribal Fusion, Index and Sovrn. Is this something I should be interested in?”r/adops
Komoona vs Sift: common questions
Which is better, Komoona or Sift?
On our 0-100 score Sift rates higher (41/100 against 16/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Komoona and Sift compare on the numbers?
Komoona leads on headcount (44 against 2). Sift leads on our overall score (41/100 against 16/100).
What do real users say about Komoona and Sift?
Komoona: 0 positive and 3 negative mentions across 5 Reddit threads we track, mostly in r/adops.
Read the full Komoona review and pricing or the Sift review and pricing. You can also browse other Komoona alternatives we track.

