Komoona vs Outbrain
Komoona vs Outbrain, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Komoona is on 16/100 and Outbrain on 63/100.
Where each one leads
Komoona
Leads on none of the measures we hold for both companies.
Outbrain
- our overall score: 63/100 against 16/100
- agent readiness: 38/100 against 21/100
- domain rating: 87/100 against 4/100
- headcount: 371 against 44
At a glance
| Measure | Komoona | Outbrain |
|---|---|---|
| What it is | Komoona is a dynamic yield-optimization platform for publishers, maximizing revenue across major RTB exchanges and demand sources with a fully automated approach. | A leading technology platform that drives business results by engaging people across the open internet. |
| Category | Marketing, Programmatic Media, Real-Time Bidding, AdTech | Marketing, Content, Content Marketing, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2006 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Komoona | Outbrain |
|---|---|---|
| Employees | 44 | 371 |
| Headcount growthLast 12 months | Not published | -29.7% |
| Total funding | Not published | $394M |
| Latest round | Not published | Pre-IPO |
| LinkedIn followers | Not published | 87,340 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Komoona | Outbrain |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 16/100 | 63/100 |
| Traction | 17/100 | 60/100 |
| Team | Not published | 90/100 |
| Community | Not published | 8/100 |
| Search visibility | 9/100 | 30/100 |
| Quality | Not published | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 4/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Komoona | Outbrain |
|---|---|---|
| CMS | Wix | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Not detected | Google Tag Manager |
What users say
| Measure | Komoona | Outbrain |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 3 negative across 5 threads | Not published |
“Komoona - Anyone have any experience with them?. I'm a publisher with 30M impressions a month using DFP with AdX, Tribal Fusion, Index and Sovrn. Is this something I should be interested in?”r/adops
Komoona vs Outbrain: common questions
Which is better, Komoona or Outbrain?
On our 0-100 score Outbrain rates higher (63/100 against 16/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Komoona and Outbrain compare on the numbers?
Outbrain leads on our overall score (63/100 against 16/100), agent readiness (38/100 against 21/100), domain rating (87/100 against 4/100), headcount (371 against 44).
What do real users say about Komoona and Outbrain?
Komoona: 0 positive and 3 negative mentions across 5 Reddit threads we track, mostly in r/adops.
Read the full Komoona review and pricing or the Outbrain review and pricing. You can also browse other Komoona alternatives we track.