KnowBe4 vs Wiz
KnowBe4 vs Wiz, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: KnowBe4 is on 65/100 and Wiz on 81/100.
Where each one leads
KnowBe4
Leads on none of the measures we hold for both companies.
Wiz
- our overall score: 81/100 against 65/100
- headcount: 3,154 against 2,474
- funding raised: $2.7B against $402M
- LinkedIn following: 416,801 against 323,575
At a glance
| Measure | KnowBe4 | Wiz |
|---|---|---|
| What it is | Global leader in security awareness training and simulated phishing platform, securing humans and AI agents. | Cloud security platform identifying and removing critical risks across AWS, Azure, GCP, and Kubernetes. |
| Category | Cybersecurity, Security Awareness Training, Phishing Simulation, Human Risk Management | Cybersecurity, Cloud Security, Cloud-Native Application Protection Platform, CNAPP |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2010 | 2020 |
| Headquarters | Clearwater, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | KnowBe4 | Wiz |
|---|---|---|
| Employees | 2,474 | 3,154 |
| Headcount growthLast 12 months | Not published | +76.9% |
| Total funding | $402M | $2.7B |
| Latest round | Series D | Secondary Transaction |
| Valuation | $1.0B | $16B |
| LinkedIn followers | 323,575 | 416,801 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | KnowBe4 | Wiz |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 65/100 | 81/100 |
| Traction | 60/100 | 60/100 |
| Team | 50/100 | 90/100 |
| Community | Not published | 20/100 |
| Search visibility | 44/100 | 69/100 |
| Quality | 78/100 | 92/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | KnowBe4 | Wiz |
|---|---|---|
| Hosting | AWS | Vercel |
| CDN | Cloudflare | Vercel |
| Frameworks | Bootstrap | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager | Not detected |
What users say
| Measure | KnowBe4 | Wiz |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 1 negative across 4 threads |
“Wiz has the acquisition so things may be different but it aligns better with my background, and they are still the market leader from what I can see. Are there any people here that can give insight into the sentiment atm?”r/techsales
KnowBe4 vs Wiz: common questions
Which is better, KnowBe4 or Wiz?
On our 0-100 score Wiz rates higher (81/100 against 65/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do KnowBe4 and Wiz compare on the numbers?
Wiz leads on our overall score (81/100 against 65/100), headcount (3,154 against 2,474), funding raised ($2.7B against $402M), LinkedIn following (416,801 against 323,575).
What do real users say about KnowBe4 and Wiz?
Wiz: 1 positive and 1 negative mentions across 4 Reddit threads we track, mostly in r/techsales.
Read the full KnowBe4 review and pricing or the Wiz review and pricing. You can also browse other KnowBe4 alternatives we track.