KnowBe4 vs Webroot
KnowBe4 vs Webroot, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: KnowBe4 is on 65/100 and Webroot on 50/100.
Where each one leads
KnowBe4
- our overall score: 65/100 against 50/100
- agent readiness: 42/100 against 36/100
- funding raised: $402M against $109M
Webroot
Leads on none of the measures we hold for both companies.
At a glance
| Measure | KnowBe4 | Webroot |
|---|---|---|
| What it is | Global leader in security awareness training and simulated phishing platform, securing humans and AI agents. | Cloud-based cybersecurity solutions for individuals and businesses, leveraging AI and threat intelligence. |
| Category | Cybersecurity, Security Awareness Training, Phishing Simulation, Human Risk Management | Cybersecurity, Endpoint Security, Threat Detection, Cloud Security |
| Sells toBusiness model | B2B | B2B | B2C |
| Offering | Software | Software |
| Founded | 2010 | 1997 |
| Headquarters | Clearwater, United States | Broomfield, United States |
| Status | Active | Inactive |
Size, funding and growth
| Measure | KnowBe4 | Webroot |
|---|---|---|
| Employees | 2,474 | Not published |
| Total funding | $402M | $109M |
| Latest round | Series D | Series A |
| Valuation | $1.0B | Not published |
| LinkedIn followers | 323,575 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | KnowBe4 | Webroot |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 65/100 | 50/100 |
| Traction | 60/100 | 40/100 |
| Team | 50/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 44/100 | 16/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 80/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | KnowBe4 | Webroot |
|---|---|---|
| Hosting | AWS | Vercel |
| CDN | Cloudflare | Vercel |
| Frameworks | Bootstrap | Next.js, Bootstrap |
| Analytics | Google Tag Manager | Google Tag Manager |
KnowBe4 vs Webroot: common questions
Which is better, KnowBe4 or Webroot?
On our 0-100 score KnowBe4 rates higher (65/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do KnowBe4 and Webroot compare on the numbers?
KnowBe4 leads on our overall score (65/100 against 50/100), agent readiness (42/100 against 36/100), funding raised ($402M against $109M).
Read the full KnowBe4 review and pricing or the Webroot review and pricing. You can also browse other KnowBe4 alternatives we track.

