Klaviyo vs Signifyd
Klaviyo vs Signifyd, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Klaviyo is on 69/100 and Signifyd on 69/100.
Where each one leads
Klaviyo
- domain rating: 91/100 against 76/100
- headcount: 2,866 against 496
- LinkedIn following: 145,500 against 39,846
Signifyd
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Klaviyo | Signifyd |
|---|---|---|
| What it is | Klaviyo is the only CRM built for B2C brands, powered by a built-in data platform and AI insights to unify marketing automation, analytics, and customer service for personalized experiences and accelerated growth. | Signifyd provides a Commerce Protection Platform for e-commerce retailers, offering guaranteed fraud and chargeback protection. |
| Category | Marketing Automation, E-commerce, SaaS, Customer Data Platform | Fintech, E-Commerce Enablers, RegTech, Payments |
| Sells toBusiness model | B2C | B2B |
| Offering | Not published | Platform |
| Founded | 2012 | 2011 |
| Headquarters | Not published | San Jose, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Klaviyo | Signifyd |
|---|---|---|
| Employees | 2,866 | 496 |
| Total funding | $373M | $390M |
| Latest round | Not published | Series E |
| Valuation | Not published | $1.3B |
| LinkedIn followers | 145,500 | 39,846 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Klaviyo | Signifyd |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 69/100 | 69/100 |
| Traction | 60/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 35/100 | 36/100 |
| Quality | 86/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (52/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 76/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Klaviyo | Signifyd |
|---|---|---|
| Hosting | Netlify | AWS |
| CDN | Cloudflare | Cloudflare |
| CMS | Ghost | WordPress |
| Frameworks | Astro | Jquery |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | HubSpot | Not detected |
Product and pricing
| Measure | Klaviyo | Signifyd |
|---|---|---|
| Key features | B2C CRM, Omnichannel Marketing, Klaviyo AI, Built-in Data Platform, Extensive Integrations, Customer Hub | Not published |
Klaviyo vs Signifyd: common questions
Which is better, Klaviyo or Signifyd?
Both score the same on our 0-100 rating, so the choice comes down to the 20 data points in the tables above rather than overall company strength.
How do Klaviyo and Signifyd compare on the numbers?
Klaviyo leads on domain rating (91/100 against 76/100), headcount (2,866 against 496), LinkedIn following (145,500 against 39,846).
Read the full Klaviyo review and pricing or the Signifyd review and pricing. You can also browse other Klaviyo alternatives we track.