Klarna vs StoneCo
Klarna vs StoneCo, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Klarna is on 60/100 and StoneCo on 67/100.
Where each one leads
Klarna
- agent readiness: 45/100 against 21/100
- domain rating: 92/100 against 53/100
- funding raised: $9.4B against $1.5B
StoneCo
- our overall score: 67/100 against 60/100
- headcount: 13,867 against 5,000
At a glance
| Measure | Klarna | StoneCo |
|---|---|---|
| What it is | Klarna is a global payments and shopping service that offers direct payments, pay after delivery options and instalment plans. It makes online shopping simple, | Brazilian fintech providing integrated financial and software solutions for merchants of all sizes. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2005 | 2012 |
| Headquarters | Stockholm, Sweden | São Paulo, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | Klarna | StoneCo |
|---|---|---|
| Employees | 5,000 | 13,867 |
| Headcount growthLast 12 months | Not published | +3.3% |
| Total funding | $9.4B | $1.5B |
| Latest round | Not published | IPO |
| Valuation | $7 | Not published |
| LinkedIn followers | Not published | 2,482,372 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Klarna | StoneCo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 67/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 60/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 16/100 | 35/100 |
| Quality | 65/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 53/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Klarna | StoneCo |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | CloudFront | Not detected |
| Payments | Klarna | Not detected |
What users say
| Measure | Klarna | StoneCo |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 3 negative across 4 threads |
“StoneCo is a fairly dope SA fintech company with quality financials yet rapidly increasing short interest. The dumb fucks who think they can chip away at this little gem deserve to be eaten alive by the intrepid marketeers going in on share”r/wallstreetbets
Klarna vs StoneCo: common questions
Which is better, Klarna or StoneCo?
On our 0-100 score StoneCo rates higher (67/100 against 60/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Klarna and StoneCo compare on the numbers?
Klarna leads on agent readiness (45/100 against 21/100), domain rating (92/100 against 53/100), funding raised ($9.4B against $1.5B). StoneCo leads on our overall score (67/100 against 60/100), headcount (13,867 against 5,000).
What do real users say about Klarna and StoneCo?
StoneCo: 1 positive and 3 negative mentions across 4 Reddit threads we track, mostly in r/wallstreetbets.
Read the full Klarna review and pricing or the StoneCo review and pricing. You can also browse other Klarna alternatives we track.