Klarna vs Lili
Klarna vs Lili, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Klarna is on 60/100 and Lili on 62/100.
Where each one leads
Klarna
- domain rating: 92/100 against 61/100
- headcount: 5,000 against 186
- funding raised: $9.4B against $80.0M
Lili
- agent readiness: 54/100 against 45/100
At a glance
| Measure | Klarna | Lili |
|---|---|---|
| What it is | Klarna is a global payments and shopping service that offers direct payments, pay after delivery options and instalment plans. It makes online shopping simple, | All-in-one business banking, accounting, and tax platform for small businesses. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2005 | 2018 |
| Headquarters | Stockholm, Sweden | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Klarna | Lili |
|---|---|---|
| Employees | 5,000 | 186 |
| Headcount growthLast 12 months | Not published | +14.8% |
| Total funding | $9.4B | $80.0M |
| Latest round | Not published | Series B |
| Valuation | $7 | Not published |
| LinkedIn followers | Not published | 17,688 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Klarna | Lili |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 62/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 16/100 | 35/100 |
| Quality | 65/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (54/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 61/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Klarna | Lili |
|---|---|---|
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery, Bootstrap |
| Payments | Klarna | Not detected |
| Analytics | Not detected | Google Tag Manager |
Klarna vs Lili: common questions
Which is better, Klarna or Lili?
On our 0-100 score Lili rates higher (62/100 against 60/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Klarna and Lili compare on the numbers?
Klarna leads on domain rating (92/100 against 61/100), headcount (5,000 against 186), funding raised ($9.4B against $80.0M). Lili leads on agent readiness (54/100 against 45/100).
Read the full Klarna review and pricing or the Lili review and pricing. You can also browse other Klarna alternatives we track.