Keyrock vs Percent
Keyrock vs Percent, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Keyrock is on 67/100 and Percent on 61/100.
Where each one leads
Keyrock
- our overall score: 67/100 against 61/100
- domain rating: 63/100 against 49/100
- headcount: 223 against 76
- funding raised: $176M against $29.7M
- LinkedIn following: 38,992 against 13,763
Percent
- agent readiness: 44/100 against 35/100
At a glance
| Measure | Keyrock | Percent |
|---|---|---|
| What it is | A digital asset services firm providing market making, asset management, and options trading. | A tech-powered marketplace for private credit investing, connecting borrowers, investors, and underwriters. |
| Category | Fintech, Cryptocurrency, Digital Assets, Financial Services | Fintech, Private Credit, Marketplace, Financial Services |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Platform |
| Founded | 2017 | 2018 |
| Headquarters | Brussels, Belgium | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Keyrock | Percent |
|---|---|---|
| Employees | 223 | 76 |
| Headcount growthLast 12 months | Not published | +60.7% |
| Total funding | $176M | $29.7M |
| Latest round | Series C | Series B |
| Valuation | $1.1B | $79.5M |
| LinkedIn followers | 38,992 | 13,763 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Keyrock | Percent |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 67/100 | 61/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | 84/100 |
| Community | 15/100 | Not published |
| Search visibility | 43/100 | 74/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (35/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 63/100 | 49/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Keyrock | Percent |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Analytics | Not detected | Google Tag Manager, PostHog |
| Support stack | Not detected | HubSpot |
Keyrock vs Percent: common questions
Which is better, Keyrock or Percent?
On our 0-100 score Keyrock rates higher (67/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Keyrock and Percent compare on the numbers?
Keyrock leads on our overall score (67/100 against 61/100), domain rating (63/100 against 49/100), headcount (223 against 76), funding raised ($176M against $29.7M), LinkedIn following (38,992 against 13,763). Percent leads on agent readiness (44/100 against 35/100).
Read the full Keyrock review and pricing or the Percent review and pricing. You can also browse other Keyrock alternatives we track.