Keynes Digital vs The Trade Desk
Keynes Digital vs The Trade Desk, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Keynes Digital is on 56/100 and The Trade Desk on 75/100.
Where each one leads
Keynes Digital
Leads on none of the measures we hold for both companies.
The Trade Desk
- our overall score: 75/100 against 56/100
- agent readiness: 53/100 against 21/100
- domain rating: 85/100 against 34/100
- headcount: 4,732 against 42
- funding raised: $526M against $80.0M
- LinkedIn following: 259,477 against 3,589
At a glance
| Measure | Keynes Digital | The Trade Desk |
|---|---|---|
| What it is | Maximise results with Keynes, your CTV advertising partner, delivering precise audience targeting for smarter, data-driven campaigns. | A technology company providing a self-service platform for advertisers to buy and manage digital advertising. |
| Category | AdTech, CTV Advertising, Programmatic Advertising, Audience Targeting | Connected TV (CTV), AdTech, Enterprise Software, Data-Driven Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2026 | 2009 |
| Headquarters | Austin, United States | Ventura, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Keynes Digital | The Trade Desk |
|---|---|---|
| Employees | 42 | 4,732 |
| Headcount growthLast 12 months | Not published | +1.3% |
| Total funding | $80.0M | $526M |
| Latest round | Series A | IPO |
| Valuation | Not published | $1.1B |
| LinkedIn followers | 3,589 | 259,477 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Keynes Digital | The Trade Desk |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 75/100 |
| Traction | 56/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 20/100 | 45/100 |
| Quality | 68/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 34/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Keynes Digital | The Trade Desk |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Bootstrap | Alpinejs, Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager | Google Tag Manager |
Keynes Digital vs The Trade Desk: common questions
Which is better, Keynes Digital or The Trade Desk?
On our 0-100 score The Trade Desk rates higher (75/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Keynes Digital and The Trade Desk compare on the numbers?
The Trade Desk leads on our overall score (75/100 against 56/100), agent readiness (53/100 against 21/100), domain rating (85/100 against 34/100), headcount (4,732 against 42), funding raised ($526M against $80.0M), LinkedIn following (259,477 against 3,589).
Read the full Keynes Digital review and pricing or the The Trade Desk review and pricing. You can also browse other Keynes Digital alternatives we track.