Keynes Digital vs Smartly.io
Keynes Digital vs Smartly.io, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Keynes Digital is on 56/100 and Smartly.io on 71/100.
Where each one leads
Keynes Digital
Leads on none of the measures we hold for both companies.
Smartly.io
- our overall score: 71/100 against 56/100
- agent readiness: 36/100 against 21/100
- domain rating: 75/100 against 34/100
- headcount: 974 against 42
- LinkedIn following: 55,879 against 3,589
At a glance
| Measure | Keynes Digital | Smartly.io |
|---|---|---|
| What it is | Maximise results with Keynes, your CTV advertising partner, delivering precise audience targeting for smarter, data-driven campaigns. | Automates creative production and ad buying for social media advertising. |
| Category | AdTech, CTV Advertising, Programmatic Advertising, Audience Targeting | AdTech, MarTech, Automation Platform, Social Media Advertising |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2026 | 2013 |
| Headquarters | Austin, United States | Helsinki, Finland |
| Status | Active | Active |
Size, funding and growth
| Measure | Keynes Digital | Smartly.io |
|---|---|---|
| Employees | 42 | 974 |
| Total funding | $80.0M | Not published |
| Latest round | Series A | Not published |
| LinkedIn followers | 3,589 | 55,879 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Keynes Digital | Smartly.io |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 71/100 |
| Traction | 56/100 | Not published |
| Team | 30/100 | Not published |
| Search visibility | 20/100 | Not published |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 34/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Keynes Digital | Smartly.io |
|---|---|---|
| Hosting | Not detected | Hetzner |
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Webflow |
| Frameworks | Bootstrap | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager | Hotjar |
Keynes Digital vs Smartly.io: common questions
Which is better, Keynes Digital or Smartly.io?
On our 0-100 score Smartly.io rates higher (71/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Keynes Digital and Smartly.io compare on the numbers?
Smartly.io leads on our overall score (71/100 against 56/100), agent readiness (36/100 against 21/100), domain rating (75/100 against 34/100), headcount (974 against 42), LinkedIn following (55,879 against 3,589).
Read the full Keynes Digital review and pricing or the Smartly.io review and pricing. You can also browse other Keynes Digital alternatives we track.