Kertos vs Zapier
Kertos vs Zapier, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Kertos is on 39/100 and Zapier on 77/100.
Where each one leads
Kertos
Leads on none of the measures we hold for both companies.
Zapier
- our overall score: 77/100 against 39/100
- agent readiness: 71/100 against 47/100
- domain rating: 91/100 against 45/100
- headcount: 1,447 against 77
- funding raised: $1.3B against $19.6M
- LinkedIn following: 360,432 against 5,337
At a glance
| Measure | Kertos | Zapier |
|---|---|---|
| What it is | Kertos provides a platform for managing and automating customer interactions and workflows. | Zapier automates workflows by connecting web applications, enabling users to move data and automate tasks without coding. |
| Category | Workflow Automation, Customer Engagement, No-Code Platform, Business Process Automation | Workflow Automation, Application Integration, Low-Code Development, No-Code Development |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2021 | 2011 |
| Headquarters | Tel Aviv, Israel | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Kertos | Zapier |
|---|---|---|
| Employees | 77 | 1,447 |
| Headcount growthLast 12 months | Not published | +17.9% |
| Total funding | $19.6M | $1.3B |
| Latest round | seed extension | Series C |
| Valuation | Not published | $5.0B |
| LinkedIn followers | 5,337 | 360,432 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Kertos | Zapier |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 39/100 | 77/100 |
| Traction | 55/100 | 60/100 |
| Team | Not published | 70/100 |
| Community | 15/100 | 8/100 |
| Search visibility | 33/100 | 66/100 |
| Quality | 40/100 | 87/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | B (71/100) |
| Domain ratingLink authority, 0-100 | 45/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Kertos | Zapier |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Not detected | Vercel |
| Frameworks | Not detected | Next.js |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | Zendesk |
Kertos vs Zapier: common questions
Which is better, Kertos or Zapier?
On our 0-100 score Zapier rates higher (77/100 against 39/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Kertos and Zapier compare on the numbers?
Zapier leads on our overall score (77/100 against 39/100), agent readiness (71/100 against 47/100), domain rating (91/100 against 45/100), headcount (1,447 against 77), funding raised ($1.3B against $19.6M), LinkedIn following (360,432 against 5,337).
Read the full Kertos review and pricing or the Zapier review and pricing. You can also browse other Kertos alternatives we track.