Kayak vs Holisto
Kayak vs Holisto, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Kayak is on 67/100 and Holisto on 56/100.
Where each one leads
Kayak
- our overall score: 67/100 against 56/100
- agent readiness: 54/100 against 34/100
- domain rating: 87/100 against 31/100
- headcount: 1,095 against 143
- funding raised: $418M against $16.8M
- LinkedIn following: 100,209 against 6,820
Holisto
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Kayak | Holisto |
|---|---|---|
| What it is | Kayak is a travel metasearch engine that compares flights, hotels, rental cars, and vacation packages. | AI-powered platform finding the best hotel deals by analyzing vast pricing data. |
| Category | Travel Tech, Metasearch Engine, Online Travel, Consumer App | Travel, Hospitality, Travel Tech, E-commerce |
| Sells toBusiness model | B2C | B2B, B2C |
| Offering | Platform | Software |
| Founded | 2004 | 2015 |
| Headquarters | Stamford, United States | Tel Aviv, Israel |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Kayak | Holisto |
|---|---|---|
| Employees | 1,095 | 143 |
| Headcount growthLast 12 months | Not published | +82.1% |
| Total funding | $418M | $16.8M |
| Latest round | Series E | Strategic |
| Valuation | $1.8B | $33.3M |
| LinkedIn followers | 100,209 | 6,820 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Kayak | Holisto |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 67/100 | 56/100 |
| Traction | 60/100 | 56/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 34/100 | 28/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (54/100) | F (34/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 31/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Kayak | Holisto |
|---|---|---|
| Hosting | Not detected | AWS |
Kayak vs Holisto: common questions
Which is better, Kayak or Holisto?
On our 0-100 score Kayak rates higher (67/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Kayak and Holisto compare on the numbers?
Kayak leads on our overall score (67/100 against 56/100), agent readiness (54/100 against 34/100), domain rating (87/100 against 31/100), headcount (1,095 against 143), funding raised ($418M against $16.8M), LinkedIn following (100,209 against 6,820).
Read the full Kayak review and pricing or the Holisto review and pricing. You can also browse other Kayak alternatives we track.