Kayak vs Klook
Kayak vs Klook, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Kayak is on 67/100 and Klook on 58/100.
Where each one leads
Kayak
- our overall score: 67/100 against 58/100
- agent readiness: 54/100 against 48/100
Klook
- funding raised: $927M against $418M
At a glance
| Measure | Kayak | Klook |
|---|---|---|
| What it is | Kayak is a travel metasearch engine that compares flights, hotels, rental cars, and vacation packages. | A travel booking platform for activities, attractions, and services worldwide. |
| Category | Travel Tech, Metasearch Engine, Online Travel, Consumer App | Travel Tech, Marketplace, E-commerce, Consumer App |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Marketplace |
| Founded | 2004 | 2014 |
| Headquarters | Stamford, United States | Hong Kong, Hong Kong |
| Status | Active | Active |
Size, funding and growth
| Measure | Kayak | Klook |
|---|---|---|
| Employees | 1,095 | Not published |
| Total funding | $418M | $927M |
| Latest round | Series E | Not published |
| Valuation | $1.8B | $1.0B |
| LinkedIn followers | 100,209 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Kayak | Klook |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 67/100 | 58/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 34/100 | 3/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (54/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Kayak | Klook |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | Cloudflare |
Kayak vs Klook: common questions
Which is better, Kayak or Klook?
On our 0-100 score Kayak rates higher (67/100 against 58/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Kayak and Klook compare on the numbers?
Kayak leads on our overall score (67/100 against 58/100), agent readiness (54/100 against 48/100). Klook leads on funding raised ($927M against $418M).
Read the full Kayak review and pricing or the Klook review and pricing. You can also browse other Kayak alternatives we track.